Ideal student Essay

Students are the future hope of the country. A student is like clay which can be molded into any shape. Hence, it is very necessary that the student should be brought up and taught in the right ways. Teachers and parents are responsible for shaping the character of students. Discipline is the foremost quality of a student. He has to live with good behavior and in a discipline way. This is the time of life when the foundation of character is laid. A student without a sense of discipline is like a ship without a rudder. He should be obedient, cautious, humble and simple. He should respect his elders and gain knowledge so that he may become a good citizen. A good student should be studious. He should not only study but also let others study from him. For this he will have to be law-abiding. An ideal student should keep himself healthy by taking part in games and extra curricular activities. He should be an all rounder. He should select his friend intelligently and wisely. He should have no evil in him and let no evil tempt him. An ideal student should be any time helping and an amusing friend. He should keep the atmosphere lively by his humorous nature. He should never be passive in mind and body. He should take an active part in the activities of the school. He should be a source of inspiration for others. The school is a community and an ideal student should have good relations with his authorities and friends. He should be frank and fearless. An ideal student will admit his mistake, get it corrected and learn from it. He is fully conscious of his duties and responsibilities. He sets an example for the younger generation. An ideal student has many good qualities. He presents an ideal model of character before others such a student will be an asset to others.

Love

I have learnt that there are two different attitudes towards love; I have selected four poems that consider this issue and show the poets true thoughts on love. Two of my texts, ‘Leaving Prince Charming Behind,' written by Karol Mila and ‘Advice to a discarded Lover,' written by Fleer Dock, both look at the theme of love and past relationships in a negative and quite a depressing manner. Whereas, the other two texts deal with both the poets sweet, happy and more realistic attitude towards the power of true love. ‘To the girl who stood beside me at the checkout counter ofWhitewalls in Hamilton on Tuesday,' written by Glenn Colophon and ‘This is love,' written by Karol Mila both deal with the positive aspects of love and the Journey of love and what it meaner to them. The two texts ‘Leaving Prince Charming Behind,' written by Karol Mila and ‘Advice to a discarded Lover,' written by Fleer Dock. Look at the theme of love through two similar ways. The c onnection between the texts is the poets stating their sad and negative outlook on love, certain techniques such as metaphors help to demonstrate and illustrate the visual image of both poets' similar negative perceptions of love and relationships.In the poem, ‘Leaving Prince Charming Behind' relating to fairy tales clarified that she did not want to be a ‘princess' anymore. By using a metaphor the poem constantly referred to the fairy tale characters. The technique was effective in showing the connection between the two texts, as the fairy tale characters provide stereotypes and presumed knowledge. So we assume what is going to happen. However Mila proves our assumption wrong by showing the paradoxical side of each event or character. As a reader we know Repulse as a princess in a tower. Mila modifies this image by describing her long hair as ‘shorn. ‘The architect of isolation' elates to Repulse feeling helpless. She has used this to show that she wanted to escape from him and that she did not love him anymore. The metaphor helps to show the reader, the poet's negative outlook and idea of what love is, which is not fairy tale is, she describes it to be the complete opposite. This then connects with my second text, ‘Advice to a discarded lover,' written by Fleer Dock, as she also uses techniques such as metaphors in her poem to illustrate her negative idea of what love is due to a past relationship.Like the technique discussed previously, metaphors give us a clear image of what love is through the poet's respective. The verbs that were significant in enhancing the metaphor, that she used to describe the relationship, Wriggling, munching,' ‘crawling and ‘creeping,' all relate to someone's initial reaction on finding a particularly gross bug. His fat, moist warm-skin' makes him sound revolting, at this stage; she can only be revolted by his actions as she would an insect.The verbs enhance the metaphor as it helps you to see the poet is literally stating that her ex-partner is a disgusting maggoty dead bird. This is evident when she says, ‘In you I see maggots close to the surface' so it is clear hat she finds him quite unbearable. Therefore this extended metaphor is a sub- connection symbolisms and illustrates the author thoughts on love which therefore This is the same in the texts, ‘This is love' written by Karol Mila and ‘To the girl who stood beside me at Whitewalls bookstore in Hamilton on Tuesday,' written by Glenn Calhoun.The poets also express their perception of love, through a positive, happy and more realistic point of view; as they are more general not Just focusing on a past relationship, these poets are not referring to fairy tale illusions, We were living he fairy tale,' or describing their past relationships to be a dead maggoty worthless bird, ‘a dead bird, not only dead, not only fallen, but full of maggots,' they are saying what love generally meaner to t hem, and they have logic behind this belief therefore their viewpoint seems to be more realistic.Together the poets have shown that love is a process with several different stages, these stages will not be completed if the relationship is not cared for and nurtured, to create a happy and healthy relationship which is clearly shown in the texts. Therefore I believe this shows the realism of each ext compared to the last two, also showing their connection. In the poem ‘This is love,' written by Karol Mila, she uses gardening to relate to love, and relationships between lovers; Mila introduces a metaphor by calling her thoughts, the roots' which have been nurtured and educated over the years to reach her understanding of love.The image is developed as she watches ‘big hands brown custodial' place a new plant into the bucket. The tending process of the thoughts and the new seeds are described in detail. ‘Love is the pruning and the watering in the seventh stanza shows that Mila realizes that love is like a plant that needs to be rated tenderly, pruned back and watered regularly to maintain the relationship, this also supports the idea of showing that the poet believes that love is a Journey, and there are many stages in a relationship, but to have a strong healthy and long relationship, it needs to be nurtured and cared for.So this shows Mila expressing her perception of what she thinks love is, in this case her outlook to me seems to be quite bright, realistic and peaceful. This then connects with my last text, ‘To the girl who stood beside me at the checkout counter at Whitewalls in Hamilton on Tuesday,' written by Glenn Colophon. Again the poet writes his true thought on what he believes love is which also seems to be quite loving and sweet.This is evident when the poet goes through all the things of what he believes true love is centered around, for example We kissed,' We married,' We built a house beside a lake,' and We grew fat and ha ppy together. ‘ All of these are happy things that symbolism what the poet's initial thoughts and ideas of what he personally believes love is. They also show that this poet believes that love and being in a relationship has several stages, which get more and more significant the longer oh stay with one person, and takes time to get to where you may want to be in a relationship.I believe this is a very logical and positive viewpoint on love, once again showing the connections with the previous text. I think that the idea of love can be portrayed in a number of ways depending on past experiences, which may alter your thoughts and your definition of what love meaner to not Just poetry, was always popular but is becoming more and more popular in today's society, as on a day to day basis we are surrounded by stereotypes of what love is ‘supposed' to be like. LOVE Makes Perfect In the essay † Expertise Dissected,† Daniel J. Levities believes that barely anyone can become an expert in their area without continuous practice. Moreover, he mentions that although talent is a major factor that people acquire skills more rapidly than others, with only talent, one cannot achieve success in that area. Finally, Levities emphasizes that practice is the most essential factor leading to a significant achievement. From my point of view, I totally agree with Levities' opinions. Based on y life experience and the book I read, I think his points are totally correct.All in all, practice is the most important foundation for success. People need to practice if they want to achieve the dream they have wished. Taking Vivian, who took same COCCIDS class with me, as an example, she is a student majoring in philosophy. And she is extremely smart and always has many unique thoughts. However, we shared the same situation where we both failed COCCIDS for five times. Last quarter, I noticed that there was a change happening in her. From my observation, she started to ask he professor for extra prompts every time after each class.Before, she was always hanging out with her friends and paid little attention to this writing class. Now, she realized that she could not afford another failure in COCCIDS , otherwise she would be kicked out from SCUDS. So she decided to practice more, which actually led to a reward. At the end of that quarter, she finally passed the exit exam. However, I failed again since I did not study hard enough. The contradiction from Vivian and me shows that Levity's points are totally correct that people can not get a significant achievement without practice.Levities mentions that even one is equipped with brilliant talent, he also has to practice since † practice makes perfect,† which I think is totally right. Michael Jordan, the best basketball player ever, won NAB championships for six times. He is a world -class basketball star, who promotes NAB and basketball to every corner of all over the world. When he was a high school student, his amazing basketball talent started to blossom. Even though he had brilliant talent, he still trained more than ten hours a day. The fact that the Chicago Bulls selected him did not stop him from practicing.He is always the one who first arrived in gym and the last one left the gym. After day and day training, he was able to help the team win championship for six times and win himself the most valued player for five times. Just as authors mentioned, talent is a gift from God, however practice makes this gift being discovered more deeply. There are many evidence showing that people are easily to fail if they stop practice, no matter how talented they are. For example, doodads, with the developing of the entertainments, more and more fantastic game was welcomed by adults.The defend of Ancients, one of popular games, becomes the best game, and it already h ad more than ten millions players all over the world. Dad, one of top players in China, is good at playing this game. At first, he helped the team win the champion of the Electronic Sports World Cup. With his past teammates still fighting for their game life, he had to retire since he was so complacent that he ignored the importance of practice. Also, there were lots of negative reports about his fife after that winning and according to these reports, he smoked weed and drank almost everyday.From this example, we could easily tell that talent only plays an important role in the very beginning of ones success, and what led to ones ultimate achievement is practice. Both Levities and I believe in the importance of practice. We also hold the same idea that it is more essential than talent in the long run. A man born with talents only means he is lucky and can acquire a specific skill more quickly than others. However, practice is what really makes him achieve further success in his fiel d. LOVE Makes Perfect In the essay † Expertise Dissected,† Daniel J. Levities believes that barely anyone can become an expert in their area without continuous practice. Moreover, he mentions that although talent is a major factor that people acquire skills more rapidly than others, with only talent, one cannot achieve success in that area. Finally, Levities emphasizes that practice is the most essential factor leading to a significant achievement. From my point of view, I totally agree with Levities' opinions. Based on y life experience and the book I read, I think his points are totally correct.All in all, practice is the most important foundation for success. People need to practice if they want to achieve the dream they have wished. Taking Vivian, who took same COCCIDS class with me, as an example, she is a student majoring in philosophy. And she is extremely smart and always has many unique thoughts. However, we shared the same situation where we both failed COCCIDS for five times. Last quarter, I noticed that there was a change happening in her. From my observation, she started to ask he professor for extra prompts every time after each class.Before, she was always hanging out with her friends and paid little attention to this writing class. Now, she realized that she could not afford another failure in COCCIDS , otherwise she would be kicked out from SCUDS. So she decided to practice more, which actually led to a reward. At the end of that quarter, she finally passed the exit exam. However, I failed again since I did not study hard enough. The contradiction from Vivian and me shows that Levity's points are totally correct that people can not get a significant achievement without practice.Levities mentions that even one is equipped with brilliant talent, he also has to practice since † practice makes perfect,† which I think is totally right. Michael Jordan, the best basketball player ever, won NAB championships for six times. He is a world -class basketball star, who promotes NAB and basketball to every corner of all over the world. When he was a high school student, his amazing basketball talent started to blossom. Even though he had brilliant talent, he still trained more than ten hours a day. The fact that the Chicago Bulls selected him did not stop him from practicing.He is always the one who first arrived in gym and the last one left the gym. After day and day training, he was able to help the team win championship for six times and win himself the most valued player for five times. Just as authors mentioned, talent is a gift from God, however practice makes this gift being discovered more deeply. There are many evidence showing that people are easily to fail if they stop practice, no matter how talented they are. For example, doodads, with the developing of the entertainments, more and more fantastic game was welcomed by adults.The defend of Ancients, one of popular games, becomes the best game, and it already h ad more than ten millions players all over the world. Dad, one of top players in China, is good at playing this game. At first, he helped the team win the champion of the Electronic Sports World Cup. With his past teammates still fighting for their game life, he had to retire since he was so complacent that he ignored the importance of practice. Also, there were lots of negative reports about his fife after that winning and according to these reports, he smoked weed and drank almost everyday.From this example, we could easily tell that talent only plays an important role in the very beginning of ones success, and what led to ones ultimate achievement is practice. Both Levities and I believe in the importance of practice. We also hold the same idea that it is more essential than talent in the long run. A man born with talents only means he is lucky and can acquire a specific skill more quickly than others. However, practice is what really makes him achieve further success in his fiel d. Love I have learnt that there are two different attitudes towards love; I have selected four poems that consider this issue and show the poets true thoughts on love. Two of my texts, ‘Leaving Prince Charming Behind,' written by Karol Mila and ‘Advice to a discarded Lover,' written by Fleer Dock, both look at the theme of love and past relationships in a negative and quite a depressing manner. Whereas, the other two texts deal with both the poets sweet, happy and more realistic attitude towards the power of true love. ‘To the girl who stood beside me at the checkout counter ofWhitewalls in Hamilton on Tuesday,' written by Glenn Colophon and ‘This is love,' written by Karol Mila both deal with the positive aspects of love and the Journey of love and what it meaner to them. The two texts ‘Leaving Prince Charming Behind,' written by Karol Mila and ‘Advice to a discarded Lover,' written by Fleer Dock. Look at the theme of love through two similar ways. The c onnection between the texts is the poets stating their sad and negative outlook on love, certain techniques such as metaphors help to demonstrate and illustrate the visual image of both poets' similar negative perceptions of love and relationships.In the poem, ‘Leaving Prince Charming Behind' relating to fairy tales clarified that she did not want to be a ‘princess' anymore. By using a metaphor the poem constantly referred to the fairy tale characters. The technique was effective in showing the connection between the two texts, as the fairy tale characters provide stereotypes and presumed knowledge. So we assume what is going to happen. However Mila proves our assumption wrong by showing the paradoxical side of each event or character. As a reader we know Repulse as a princess in a tower. Mila modifies this image by describing her long hair as ‘shorn. ‘The architect of isolation' elates to Repulse feeling helpless. She has used this to show that she wanted to escape from him and that she did not love him anymore. The metaphor helps to show the reader, the poet's negative outlook and idea of what love is, which is not fairy tale is, she describes it to be the complete opposite. This then connects with my second text, ‘Advice to a discarded lover,' written by Fleer Dock, as she also uses techniques such as metaphors in her poem to illustrate her negative idea of what love is due to a past relationship.Like the technique discussed previously, metaphors give us a clear image of what love is through the poet's respective. The verbs that were significant in enhancing the metaphor, that she used to describe the relationship, Wriggling, munching,' ‘crawling and ‘creeping,' all relate to someone's initial reaction on finding a particularly gross bug. His fat, moist warm-skin' makes him sound revolting, at this stage; she can only be revolted by his actions as she would an insect.The verbs enhance the metaphor as it helps you to see the poet is literally stating that her ex-partner is a disgusting maggoty dead bird. This is evident when she says, ‘In you I see maggots close to the surface' so it is clear hat she finds him quite unbearable. Therefore this extended metaphor is a sub- connection symbolisms and illustrates the author thoughts on love which therefore This is the same in the texts, ‘This is love' written by Karol Mila and ‘To the girl who stood beside me at Whitewalls bookstore in Hamilton on Tuesday,' written by Glenn Calhoun.The poets also express their perception of love, through a positive, happy and more realistic point of view; as they are more general not Just focusing on a past relationship, these poets are not referring to fairy tale illusions, We were living he fairy tale,' or describing their past relationships to be a dead maggoty worthless bird, ‘a dead bird, not only dead, not only fallen, but full of maggots,' they are saying what love generally meaner to t hem, and they have logic behind this belief therefore their viewpoint seems to be more realistic.Together the poets have shown that love is a process with several different stages, these stages will not be completed if the relationship is not cared for and nurtured, to create a happy and healthy relationship which is clearly shown in the texts. Therefore I believe this shows the realism of each ext compared to the last two, also showing their connection. In the poem ‘This is love,' written by Karol Mila, she uses gardening to relate to love, and relationships between lovers; Mila introduces a metaphor by calling her thoughts, the roots' which have been nurtured and educated over the years to reach her understanding of love.The image is developed as she watches ‘big hands brown custodial' place a new plant into the bucket. The tending process of the thoughts and the new seeds are described in detail. ‘Love is the pruning and the watering in the seventh stanza shows that Mila realizes that love is like a plant that needs to be rated tenderly, pruned back and watered regularly to maintain the relationship, this also supports the idea of showing that the poet believes that love is a Journey, and there are many stages in a relationship, but to have a strong healthy and long relationship, it needs to be nurtured and cared for.So this shows Mila expressing her perception of what she thinks love is, in this case her outlook to me seems to be quite bright, realistic and peaceful. This then connects with my last text, ‘To the girl who stood beside me at the checkout counter at Whitewalls in Hamilton on Tuesday,' written by Glenn Colophon. Again the poet writes his true thought on what he believes love is which also seems to be quite loving and sweet.This is evident when the poet goes through all the things of what he believes true love is centered around, for example We kissed,' We married,' We built a house beside a lake,' and We grew fat and ha ppy together. ‘ All of these are happy things that symbolism what the poet's initial thoughts and ideas of what he personally believes love is. They also show that this poet believes that love and being in a relationship has several stages, which get more and more significant the longer oh stay with one person, and takes time to get to where you may want to be in a relationship.I believe this is a very logical and positive viewpoint on love, once again showing the connections with the previous text. I think that the idea of love can be portrayed in a number of ways depending on past experiences, which may alter your thoughts and your definition of what love meaner to not Just poetry, was always popular but is becoming more and more popular in today's society, as on a day to day basis we are surrounded by stereotypes of what love is ‘supposed' to be like. Love I have learnt that there are two different attitudes towards love; I have selected four poems that consider this issue and show the poets true thoughts on love. Two of my texts, ‘Leaving Prince Charming Behind,' written by Karol Mila and ‘Advice to a discarded Lover,' written by Fleer Dock, both look at the theme of love and past relationships in a negative and quite a depressing manner. Whereas, the other two texts deal with both the poets sweet, happy and more realistic attitude towards the power of true love. ‘To the girl who stood beside me at the checkout counter ofWhitewalls in Hamilton on Tuesday,' written by Glenn Colophon and ‘This is love,' written by Karol Mila both deal with the positive aspects of love and the Journey of love and what it meaner to them. The two texts ‘Leaving Prince Charming Behind,' written by Karol Mila and ‘Advice to a discarded Lover,' written by Fleer Dock. Look at the theme of love through two similar ways. The c onnection between the texts is the poets stating their sad and negative outlook on love, certain techniques such as metaphors help to demonstrate and illustrate the visual image of both poets' similar negative perceptions of love and relationships.In the poem, ‘Leaving Prince Charming Behind' relating to fairy tales clarified that she did not want to be a ‘princess' anymore. By using a metaphor the poem constantly referred to the fairy tale characters. The technique was effective in showing the connection between the two texts, as the fairy tale characters provide stereotypes and presumed knowledge. So we assume what is going to happen. However Mila proves our assumption wrong by showing the paradoxical side of each event or character. As a reader we know Repulse as a princess in a tower. Mila modifies this image by describing her long hair as ‘shorn. ‘The architect of isolation' elates to Repulse feeling helpless. She has used this to show that she wanted to escape from him and that she did not love him anymore. The metaphor helps to show the reader, the poet's negative outlook and idea of what love is, which is not fairy tale is, she describes it to be the complete opposite. This then connects with my second text, ‘Advice to a discarded lover,' written by Fleer Dock, as she also uses techniques such as metaphors in her poem to illustrate her negative idea of what love is due to a past relationship.Like the technique discussed previously, metaphors give us a clear image of what love is through the poet's respective. The verbs that were significant in enhancing the metaphor, that she used to describe the relationship, Wriggling, munching,' ‘crawling and ‘creeping,' all relate to someone's initial reaction on finding a particularly gross bug. His fat, moist warm-skin' makes him sound revolting, at this stage; she can only be revolted by his actions as she would an insect.The verbs enhance the metaphor as it helps you to see the poet is literally stating that her ex-partner is a disgusting maggoty dead bird. This is evident when she says, ‘In you I see maggots close to the surface' so it is clear hat she finds him quite unbearable. Therefore this extended metaphor is a sub- connection symbolisms and illustrates the author thoughts on love which therefore This is the same in the texts, ‘This is love' written by Karol Mila and ‘To the girl who stood beside me at Whitewalls bookstore in Hamilton on Tuesday,' written by Glenn Calhoun.The poets also express their perception of love, through a positive, happy and more realistic point of view; as they are more general not Just focusing on a past relationship, these poets are not referring to fairy tale illusions, We were living he fairy tale,' or describing their past relationships to be a dead maggoty worthless bird, ‘a dead bird, not only dead, not only fallen, but full of maggots,' they are saying what love generally meaner to t hem, and they have logic behind this belief therefore their viewpoint seems to be more realistic.Together the poets have shown that love is a process with several different stages, these stages will not be completed if the relationship is not cared for and nurtured, to create a happy and healthy relationship which is clearly shown in the texts. Therefore I believe this shows the realism of each ext compared to the last two, also showing their connection. In the poem ‘This is love,' written by Karol Mila, she uses gardening to relate to love, and relationships between lovers; Mila introduces a metaphor by calling her thoughts, the roots' which have been nurtured and educated over the years to reach her understanding of love.The image is developed as she watches ‘big hands brown custodial' place a new plant into the bucket. The tending process of the thoughts and the new seeds are described in detail. ‘Love is the pruning and the watering in the seventh stanza shows that Mila realizes that love is like a plant that needs to be rated tenderly, pruned back and watered regularly to maintain the relationship, this also supports the idea of showing that the poet believes that love is a Journey, and there are many stages in a relationship, but to have a strong healthy and long relationship, it needs to be nurtured and cared for.So this shows Mila expressing her perception of what she thinks love is, in this case her outlook to me seems to be quite bright, realistic and peaceful. This then connects with my last text, ‘To the girl who stood beside me at the checkout counter at Whitewalls in Hamilton on Tuesday,' written by Glenn Colophon. Again the poet writes his true thought on what he believes love is which also seems to be quite loving and sweet.This is evident when the poet goes through all the things of what he believes true love is centered around, for example We kissed,' We married,' We built a house beside a lake,' and We grew fat and ha ppy together. ‘ All of these are happy things that symbolism what the poet's initial thoughts and ideas of what he personally believes love is. They also show that this poet believes that love and being in a relationship has several stages, which get more and more significant the longer oh stay with one person, and takes time to get to where you may want to be in a relationship.I believe this is a very logical and positive viewpoint on love, once again showing the connections with the previous text. I think that the idea of love can be portrayed in a number of ways depending on past experiences, which may alter your thoughts and your definition of what love meaner to not Just poetry, was always popular but is becoming more and more popular in today's society, as on a day to day basis we are surrounded by stereotypes of what love is ‘supposed' to be like.

Mcdonalds †Operations Mgt Essay

1. What characteristics of McDonald’s production system have been most important in building its record of success and growth in the industry? McDonald’s unique production system has been central to their corporate strategy. Ray Kroc immediately saw value in the McDonald brothers’ production methodology. The McDonald brothers controlled the preparation of each menu item, regulating exactly how much of each topping would go on each burger, in order to maintain consistency and uniformity. Going forward, the company would base their business model on three key tenets: limited menu, low prices, and fast service. Kroc obsessed over perfecting the operating system with these three tenets in mind. He believed that consistency and uniformity, with respect to products, should be the overarching goals of this operation strategy. It began with the â€Å"Speedee Service System† in 1948 and continued to evolve from that point. McDonald’s operating system focused on four key areas: improving the product, improving equipment, developing excellent supplier relations, and developing and monitoring franchisees. McDonald’s had created a unique relationship with its franchisees and suppliers. McDonald’s believed that franchise growth was where they should make their profits, not primarily from the franchise fees, which had been the industry standard. This relationship fostered growth and innovation as franchisees made recommendations and provided feedback on what was working and what wasn’t. McDonald’s broke another industry standard by developed very close relationships with supplier. McDonald’s worked closely with suppliers to ensure consistently high quality food products made to McDonald’s’ exact specifications. By working with the suppliers to control the quality of their products, McDonald’s’ was helping to ensure that a burger served at any one of their locations would look the same, taste the same, and reinforce McDonald’s’ reputation for quality and consistency. The suppliers knew that if they met the very s pecific standards set forth by McDonald’s, they would be rewarded with the loyalty of a very lucrative customer. This relationship was mutually beneficial as the consistent demand from McDonald’s helped suppliers grow alongside the chain, turning small farming operations into major institutional vendors. 2. What are the primary new challenges McDonald’s faces in the 1990s? In the early ‘90s, McDonald’s legendary growth rate began to slow. Consumer preferences were changing and McDonald’s worried that the limited menu that had served them so well over the previous decades might not be enough to carry them into the future. Going into the 1990s McDonald’s faced many challenges, including increased competition in the domestic quick-service market, consumer pressure to provide healthier options, and increased environmental criticism. The major challenges outlined in the case include the following: Casual dining restaurants, such as Chili’s and Olive Garden, were becoming increasingly popular. These restaurants offered a wide selection of menu items, with prices that could compete with McDonald’s. Drive-thru only chains, such as Sonic and Rally’s, were out-performing McDonald’s on speed of service. These chains were now seeing b ig growth, where McDonald’s’ expansion was slowing down. Taco Bell had become another big competitor. Taco Bell focused on providing an extensive offering of inexpensive Mexican food. Taco Bell had 26 menu items under one dollar. They were able to keep their prices low by shifting food preparation to offsite suppliers, requiring less kitchen space on-site. ïÆ'ËœNutrition was a growing concern among many American consumers, and McDonald’s had become synonymous with high-fat, high-calorie â€Å"fast food†. There was extreme pressure for McDonald’s to augment their menu with healthier options, lower in fat and sodium than the traditional burgers and fries. ïÆ'ËœIncluding a wider variety of items on their menu was likely necessary to meet the changing needs and preferences of their consumers, however McDonald’s core competencies were built around an operating system that was designed for speedy delivery of a limited number of menu items. ïÆ'ËœMcDonald’s had become the target of environmental activists who criticized the agricultural practices of McDonald’s’ suppliers and the company’s extensive use of disposable packaging. 3. What are the key types of flexibility which McDonald’s operations strategy needs to support? Which does it support and how? Which does it not support well and why? Product/service flexibility is the ability of the organization to develop new products and services which customers may find attractive. McDonald’s achieved great success with the introduction of its breakfast menu in the 1970’s, proving that product flexibility is an important mechanism for growth in their industry. That said, the long term success of McDonald’s operating model is largely due to their commitment to maintaining a limited menu. While McDonald’s should continue to develop and test new products, they need to be cautious about expanding their menu too much. Volume and delivery flexibility allows the operation to adjust its output levels and its delivery procedures in order to cope with unexpected changes in how many products and services customers want, when they want them , and/or where they want them. McDonald’s equipment and work flows were designed for maximum efficiency. Speedy service was critical to increase volume of sales per unit time. With respect to delivery models, McDonald’s had also developed a number of different building designs, such as drive-thru only facilities and cafà ©s suitable for small towns. They also placed McDonald’s in new venues, such as schools, hospitals and airports. Mix flexibility allows an organization to produce a wide variety of products and services for its customers to choose from. The operating system at McDonald’s had been constructed to ensure uniformity, quality and speed in all of their restaurants. If they introduce a wide variety of foods it would disrupt an operation strategy built around a limited menu. McDonald’s may have wanted to offer a wide variety of products but it would be a real challenge to maintain their standards with respect to quality, speed, and pricing. 4. How would you adapt the system to accommodate these changes in the US? McDonald’s could adapt their system in several ways to accommodate the changing trends in the US market. They could develop more drive-thru only locations. Off-premise consumption had risen from just 23% in 1982 to 62% in 1990 and overhead costs would be lower under this model. In keeping with this theme, McDonald’s should continue to develop smaller outlets in venues like schools, airports, and sporting arenas. They should continue to work on product development, but should focus on potential offerings that could be produced quickly and easily with their existing equipment. Products that will likely require additional time and aren’t aligned with the restaurant’s traditional offerings (e.g. lasagna) should be avoided. They should consider healthier options that still fit with the traditional concept of what McDonald’s offers, such as veggie burgers, or low fat chicken sandwiches. They should take steps to improve their environmental image, by encouraging suppliers to adopt environmentally responsible practices, and by looking for opportunities to reduce unnecessary packaging. This will provide dual benefits by improving their image and reducing costs at the same time. 5. How can McDonald’s lay the basis for future growth? The Ansoff product-market matrix outlines four possible strategic directions a firm can take, in order to grow. Existing Products New Products MARKET PENETRATION †¢Focus on promotion of existing product lineup †¢Focus on increasing number of restaurants in US †¢Focus on increasing sales in existing restaurantsPRODUCT DEVELOPMENT †¢Focus on developing new menu items to add to current lineup †¢Explore ways to modify operating system to allow speedy delivery of new items †¢Build relationships with new suppliers to source inputs for new menu items at low cost MARKET DEVELOPMENT †¢Focus on delivering core menu items in international locations †¢Focus on increasing number of restaurants in countries where the chain has had most success †¢Focus on increasing sales in existing overseas restaurants DIVERSIFICATION †¢Try out new menu items in international locations †¢Focus on developing new menu items that appeal to customers in specific geographies (e.g. curries in India) †¢Build relationships with new suppliers in host countries Existing Markets New Markets McDonald’s should adopt a growth strategy that focuses on Market Development, with limited Product Development. McDonald’s needs to recognize and accept that a firm cannot grow indefinitely in a restricted territory. They cannot expect their historical 25% annual domestic growth to continue forever. Their slowing growth rates in the US suggest they are likely approaching market saturation in the United States. They should stick to the operating model that has been so successful for them, and look outside US borders for growth opportunities. McDonald’s should not try to be all things to all people. McDonald’s needs to recognize who their customers are, and what they expect when they go to McDonald’s. The company should not deviate too far away from their original business model (limited menu, low prices, fast service). McDonald’s should focus on delivering their core products to an ever expanding geographic territory, instead of complicating their operating model, increasing service time, and decreasing margins, by offering an ever-expanding array of menu items. New menu items should be easy to deliver with existing equipment and established workflows (e.g. veggie burgers, lamb burgers, lean patties, chicken burgers). With respect to US sales, the case cited that only 20% of McDonald’s sales came from dinner. This may be a possible frontier for growth, but an entirely new menu should not be required to bring people in for dinner. This seems to be more of a marketing issue. McDonald’s needs to position themselves as â€Å"top of mind† when people are driving home from work, with nothing prepared for supper. Perhaps repackaging their existing products into a family package, similar to those offered by KFC, would help in this regard.

How does the promotion strategy effect the customer purchase Dissertation

How does the promotion strategy effect the customer purchase - Dissertation Example This was a qualitative study based on primary data collection through questionnaire. The objectives of the study have been achieved. The study finds that advertising has a long-term orientation while other elements of the promotion mix, such as sales promotion, publicity and interactive promotions have an immediate impact resulting in consumer purchase. Sales promotion initiatives such as free offers and coupons tend to draw consumers instantly. Online marketing through social media platforms fetch tremendous publicity. These build awareness which, with further constant promotions can give rise to interest and desire to purchase the brand. Thus, promotions first create a brand perception on the minds of the consumers and then gradually turn them into consumers. However, there cannot be a set strategy applicable to all companies or products and services. The study concludes by highlighting the limitations and making recommendations for further research on the subject. Table of Content s Chapter I Introduction 1.1 Background 1 1.2 Purpose of the Study 3 1.3 Research Aims & Objectives 4 1.4 Research Question 4 1.5 Structure of the Study 4 Chapter II Literature Review 2.1 Definition of Promotion Strategy 6 2.2 Importance 7 2.3 Successful Promotion Strategy 8 2.4 Other effect on Customer Purchase 9 2.5 Relationship between promotion strategy and customer purchase 10 2.6 Conclusion 11 Chapter III Methodology 3.1 Research Philosophy 12 3.2 Research Approach 12 3.3 Research Design 13 3.4 Data Collection 15 3.5 Data Analysis 16 3.6 Validity & Reliability 16 3.7 Ethical Considerations 17 Chapter IV Findings and Discussions 4.1 Chapter Overview 19 4.2 Findings 19 4.3 Discussions 27 Chapter V Conclusion and Recommendations 5.1 Conclusion 33 5.2 Limitations 35 5.3 Recommendation for further research on the subject 35 Reference 37 Appendix 40 Charts & Tables Chart 4.1 Do you play League of Legends? 19 Chart 4.2 How often do you play LoL? 20 Chart 4.3 LoL is better than Defens e of The Ancients 21 Chart 4.4 IPL 5 is better than LoL 2012 21 Chart 4.5 Fan of Facebook page of LoL 22 Chart 4.6 Reasons for watching LoL 2012 (season 2) 23 Chart 4.7 Option to buy Riot Points 24 Chart 4.8 Riot Points or Play up the Levels 24 Chart 4.9 Reasons for buying the Riot Points 25 Chart 4.10 Play only with Free Riot Points 25 Chart 4.11 Attraction of New Champion Skins 26 Chart 4.12 Source of LoL Costume 26 Chart 4.13 Use of Costume 27 Chapter I Introduction 1.1 Background An effective marketing strategy is based on identification of the target audience and then identifying means to influence this target segment. Marketers usually build upon existing standard strategies adopted by others. However, standard strategy such as celebrity endorsement is no more sufficient to entice the customer. Consumers today can choose where, when and how they engage with a brand and they prefer to do so online (Launchfire Interactive, 2008). They respect innovative marketing programs that v alue their customers as partners, and that rewards them for their interest and engagement. This consumer demand and consumer consciousness has resulted in the emergence of a new marketing mix element – interactive promotions. Launchfire Interactive cites of a study by Borrell Associates which forecast that expenditure on interactive promo

Politics Essay Example | Topics and Well Written Essays - 1000 words - 1

Politics - Essay Example Thus, they could be distinguished in accordance to the effective number of parties that they have (Golosov, 2010). As mentioned, party systems come in various types. Two of the most popular are the two-party system and the multi-party system. A two-party system is a state by which democracies are dominated by only two parties. While there may be other parties existing in the sidelines, those are of no real threat to the two main ones and exercise no real political significance. In this system, either of the parties should be able to gain enough numbers of working majority post-election and obtain a position that will allow it to govern without the other party’s support. Expectedly, power will change rotationally in a two-party system (historylearningsite.co.uk, 2011). Moreover, in a two-party system, the voter is presented with a simple choice. Additionally, in this type of party system, political moderation is promoted since the incumbent party can appeal to the so-called â⠂¬Å"floating voters† in the concerned country. ... However, this is not good for two-party systems. Recent history would also show that the two houses of congress have always been rules by the Democrats up until the time the people voted for George W. Bush. Another country that makes use of the two-party system is Jamaica. This country’s two-party system started during the political rivalry of William Bustamante and Norman Manley. The system that Jamaica has is very similar to the two-party system in North America. The two parties fighting for positions in Jamaica are JLP and PNP. The system in Jamaica differs from the one in the US and Britain due to the following, (1) the wealthy in Jamaica, who are basically the ones that becomes the leaders in the country, are closely knit that of the 1st five prime ministers are related; and (2) the political frame of reference in Jamaica is not class or race but party identification. The members of each party are extremely loyal due mainly to their very strong family ties. At times, viol ence can be the result of antagonism against the other party. Other countries with two-party system of government are New Zealand, Great Britain, Canada (Conservatives and Liberals) and Australia (Liberal Party and Labour Party which has been affected by a third party, i.e., the Country Party) (eb.com, n.d.). On the other hand, the multi-party system is one that is made up of more than two political parties that impacts the country’s politics and are able to control government either separately or via a coalition with other parties. In this system, the effective number of parties is from 3 to 10. Under this system, numerous political parties, both major

The American empire Personal Statement Example | Topics and Well Written Essays - 1000 words

The American empire - Personal Statement Example Previously, a good number of individual’s perspectives were totally on their families and the society, a certain neighborhood was used to form feasible and economical empires which ruled the others. The African and Asian empires which were acquired by the western authorities through the industrialized rebellion came to an end due to foreign law that tore apart the restricted as well as the provincial ways of uniqueness that held the imperial firmness and endurance. The organization wanted neighboring associates but the empire was already paralyzed since the input in the system became impossible. Furthermore, the dominated populations are equipped ready to frustrate the colonial imperative. This is strengthened by the simplicity at which everything is flowing in the regions and largely the globe (Parsons, 2012) In real sense, the Roman has extremely so minimal significances to the current America. The United States and the orthodox Rome have a common blissful and afflicted exce ptionalism. This was experienced in America when Winthrop uplifted his people who wanted to inhabit the Massachusetts Bay Colony to the seven hills. From this time, different head of states described America in a similar way as how Cicero described the Romans and the faultless urban in the leading seven hills. Rome defeated many countries irrespective of their mightiness in different perspective like, corporal power as portrait by the Gaul, unevenness of the Carthaginians, Spanish who had the numbers , Greeks who led in traditions as well as the Latin’s and Italy who astute the intelligence and got the empire (Isaacson, 2007). As cited by Isaacson (2007), the major thing that strengthened the Roman authority for so many years was its triumphant armed forces. Others included the enlargement of the most recent technology as well as the large statistics of the new born alongside a firm council and more assets to keep their expectations. They also had an excellent way of disposin g waste, good infrastructure, and good machines for plumbing which other counties including America lacked. In times of war, Rome had to select from its overwhelming list of choices. The defense forces were largely made of very powerful warriors. In addition, they were in possession of incomparable horses, thus the combination was used as a great aspect in war. Using their total strength, on their flanks they enclosed their enemies thus overpowering them (Isaacson, 2007). They progressed unto the time hi tech was used to wreak fatal destruction upon their enemies using blockade equipments. Any nation that was defeated by the Romans profitably increased the treasury and the funds were in turn used by their defense forces in purchase of newest arms as well in encouraging the soldiers. By these attacks they claimed so many countries including Spain, France, and Italy, just to mention but a few. The Roman Empire also brought into knowledge the Christianity religion to Europeans, a fact that makes it of great influence to many things that were set to happen afterwards and this altered the globe at large. They will forever be remembered and honored for their strong principles, way of life and inventiveness. In contrast to other states like the earlier Roman Empire, America fails to satisfy the ever rising discussion of whether it is a modern empire since the normal form of imperialism rule is no longer a consideration in the present

Globalization and Culture Essay Example | Topics and Well Written Essays - 500 words - 2

Globalization and Culture - Essay Example In my opinion, globalization is a modernizing force than can nurture local cultures and allow them to spread across the world. Globalization is not a destroyer of local cultures and traditions. It is an opportunity for local, regional, and ethnic cultures and traditions to spread and grow. Owing to cultural globalization, cross-cultural contacts have significantly increased. These interactions have shaped the world to be what it is today. For example, religion may be considered a cultural practice. On that note, religions such as Buddhism, Christianity, and Islam all began in specific places of the world (Fu and Chiu 637). Today, thanks to globalization, these religions are practiced in almost every corner of the world. These common religions have been embraced and accepted by different people from all over the world because of globalization. Globalization has enabled the crossing of international boundaries, therefore, allowing cross-cultural contacts that have led to the spread of these religions. This shows that globalization is not a destroyer of cultures and traditions. It is, in fact, a promoter of cultures and traditions (Fu and Chiu 638). Other cultural practices such as traditional music from Africa, for example, have been able to reach the Western world because of globalization. Globalization has allowed locally recorded music to reach audiences from all over the world (Fu and Chiu 639). Also, Anglo-American pop music has been able to spread everywhere through mediums such as MTV. These cultural practices have not been destroyed. In fact, globalization has helped to spread them all over the globe, and they are constantly being accepted by more and more people. Traditional recreational practices such as sports, games, and other leisure activities have also gained popularity in regions that they never used to be practiced before. Football is a good example (Fu and Chiu 640). Language, being part of culture, has also benefitted from

APA Assignment Essay Example | Topics and Well Written Essays - 250 words - 1

APA Assignment - Essay Example gn trail† (2012, p.1).   The campaigns in America shocked even the players themselves with Obama decrying the negative onslaughts by Romney, who kept insisting on the significance of elevating the debate. When American voters were asked to comment on their take on the negative ads, their views were divided. The interview by ABC news showed that some voters argued that negativity can not be avoided because it works in politics. Others thought that while the campaigns are awash with negativity, aimed at persuading them, they hated this daylight bashing on televisions. One of the interviewees from Orlando, Julie Petosa, was concerned about the escalating tone and resigned â€Å"I don’t know how we’re going to live through three more months of it† (2012, p.1). An analysis by Kantar Media/CMAG data analyzed that three quarters of the $332 million channeled on TV advertising went towards negative ads. Many voters reasoned that although negative attacks vary in intensity and they wished they could avoid listening to them so as to maintain positive

From the book 'TO KILL A MOCKINGBIRD - tHE SCOURGE OF RACISM Essay

From the book 'TO KILL A MOCKINGBIRD - tHE SCOURGE OF RACISM - Essay Example â€Å"Killing a Mocking Bird† set his background in the Alabama state during the depression and sort to find out the hardships that the black and other minority groups faced at the helm of this depression era. The relationship between the races at this era is depicted as being very wanting given the fact that the novel portrays the way the black race was victimized by the whites. The Tom Robinson trial just portrays the nature of prejudice that took place given the fact that when Atticus protected Tom, he was accused of being a nigger lover. The white jury refuses to accept the fact that Tom is innocent just because his testimony was pitted against that of a white person. This shows the amount of injustice offered to minority groups and then there’s the fact that the blatant testimony given against the evidence of Tom is taken as the judging clause to sentence him to death (Bloom, p.143). Atticus wants to reveal the truth to his fellow race, expose their discriminative racial comments, and encourage them to imagine the possibility of racial equality and an integration of the two races. The very moment that a person is just sentenced to death just because his case is against a perso n of a different race that sits at the jury, shows how discriminative the white people were in terms of justice offered to other races. What Atticus portrayed was a will to fight even when you new that you could not win. The whites describe the black community as trash. This is evident when Mr. Ewell threatens to kill Atticus just because he was on a black man’s side. He tries to kill Jem and Scout one night to get his revenge but the tables turn around and he ends up dead. For the first time, the sheriff declares a black person innocent. According to the author, in the court room there was a balcony for the black population which implies that the two races were not to stay together. As Atticus puts it in the book during his closing remarks in the Tom Robinson case, he acknowledged

Same sex marraige should be legalized Research Paper - 1

Same sex marraige should be legalized - Research Paper Example egalized on the grounds that they are socially acceptable, certain states have started accepting this kind of marriage, this kind of marriage results in the wellbeing of the society and those who are against same sex marriage are conducting an act of discrimination. Deniability of same sex marriage is against religion even though religious groups state that such marriages are equal to conducting a sinful act. According to the 1st Amendment, an individual’s religious views should be protected by the state. Marriages are divided between religious and civil marriages and if rules and regulations are made against marriage on the basis of religion, then the policy makers are working against the fact that marriages are a worldly act. Marriages of any kind result in several benefits for the involved couples, marriages have an impact on filing of taxes, property ownership, benefits of insurance and law of agency. Marriages have a positive impact on several decisions, for example: if one of the couples involved in a gay relationship end up getting sick and is hospitalized, the other couple will only be allowed to meet him/her if same sex marriage is legalized. This is because without the legalization of same sex marriage, the couples ill not be a llowed to meet and will result in emotional sufferings for the couples. The law requires that medical decisions regarding an individual can be made by her marriage partner and not by those individuals with whom the patient shares an intimate relationship without marriage. If same sex marriages are not legalized, gay couples may only be recognized as individuals who are sharing an intimate relationship and may not be able to take decisions on each other’s behalf. Same sex relationship has gained acceptance within the society and it is backed by biological evidence. These relationships have been in existence since the Greek and the Roman period, the very term lesbian is not a new term, it was developed by the Greeks. Greeks had a

Consumer society gives people choice.disscus this claim Essay

Consumer society gives people choice.disscus this claim - Essay Example One of the escalating habits nowadays is that, with the arrival of convenience stores, people spend much of their shopping in supermarkets. On average, in the USA, most people consume 275 pounds of meat, 635 pounds of paper among others. Further, there is an average of one passenger car for two people in the US, One passenger car for about three people in Europe, and one passenger car for 49 people in the developing countries. Overall, the argument that consumer society is driven by choices or that drives choice as far as consumption of goods and services are concerned must be examined in a number of ways. These should include understanding what consumer society is all about, the features of the Consumer Society, the drivers of Consumer society as it is today ,with advertisement and phenomenon/technologies like credit card being ‘forced’ on people, so that they can purchase more and more. Hinchcliff et al, (2009) see consumption as a lifestyle and something that comes as a result of socialization. It is therefore, for him, a lifestyle involving people using goods and services, as the last bearers. It therefore for him the end line of ‘economic activities’ begins with assessment of the resources available and goes on through to the production stage and distribution, to the point of usage (Hinchcliff et al, 2009, pg 20). Consumer Society, or rather Consumerism, has been viewed as an economic as well as a social structure tailored and lined on the calculated systematic creation and fostering of a desire to purchase goods and services in greater amounts and sometimes with a tinge of variety. It is a process that sows the seed of belongingness (Hinchcliff et al, 2009, pg 20). The major understanding by social scientists is that consumption presents different values, attitudes and a sense of belonging (Hinchcliff et al, 2009, pg 21). The characteristic of the consumer society can be examined in the context of the common

Charles Dickens live Essay Example for Free

Charles Dickens live Essay Charles Dickens highly reputable and famous book, Great Expectations has been one of the most dominating, important and effective novels he has written. It originally emerged in a serialised form in All The Year Round (a weekly journal conducted by Charles Dickens) in 1860 -1861 and is, to this day and age, thought to be one of his paramount novels. When the book was published, critics were instantaneous to give diverse and mixed reviews towards the book, disliking the exaggeration of both the characters and plot Charles Dickens had carefully formulated. Although the critics were assorted in their reviews, the readers were genuinely ebullient towards Great Expectations that the 1861 edition enforced five printings. Great Expectations was published during the Victorian era which also was the time in which Charles Dickens lived. The Victorian era had a very high mortality rate due to children catching cholera or tuberculosis, which lead to their deaths. Children had strenuous and dejected childhoods, if they were lucky enough to survive in to adulthood; because families did not have enough money children would work to meet financial satisfaction. They were employed in difficult positions, commonly in factories or jobs people would not usually do, with long working hours lasting eight to twelve hours a day and generally six days a week. By the 1830s certain charities and associations approached the problem and helped children and their families by giving food and clothes. Ensuing the 1840s, school was an obligation and children stopped working to go to school and to get an education. Charles Dickens family did not prosper in wealth, money was a concerning subject in the family. The large familys needs and living expenses were too much for John Dickens (Charles Dickens father) salary that when Charles Dickens was four months the family had to move to a smaller home to save money. Charles Dickens wanted to become a gentleman (an educated man), although it seemed unlikely when John Dickens was arrested and sent to jail due to failure of paying debts. In order to pay off the debt Charles Dickens was sent to a shoe-polish factory. Charles did not have a happy childhood, which I think is reflected in some of his books like Great Expectations. This brings me to the young boy Phillip Pirrip, also known as Pip, the protagonist of the story. I am going to be writing about how Dickens creates sympathy for Pip. Pip never seems to attain his dreams for a more improved life. At the very beginning of the book, we meet Pip and we find out that he will be narrating this story, the book is his story and is told in his words. Pips narration, straightaway, brings about his childhood problems which creates sympathy for him. Pip is first introduced in a graveyard. The setting of a graveyard seems very sombre, dark and upsetting. The marshes were just a long black horizontal line then, as I stopped to look after him; and the river was just another horizontal line, not nearly so broad nor yet so black; and the sky was just a row of long angry red lines and dense black lines intermixed. Darkness and blood is suggested by the imagery of the landscape of the marshes with black and red lines. It does not give a blissful feeling to us either. Pip talks about his deceased parents, he is an orphan and this makes us feel pity for him. He seemed to be a very innocent child, this is reflected through the inscription on his parents graves. Pip has memorised these inscriptions and he has also created an image of his deceased parents and siblings which further tell us that he is an innocent child, as most children have great imaginations compared to adults. We see the advancement of Pips life when he meets with an escaped convict, who escaped from hulks (prison ships that transport criminals to Australia), who is later to be revealed as Abel Magwitch. Pip seems to treat the runaway convict with kindness through fear of the convict. After each question he tilted me over a little more, so as to give me a greater sense of helplessness and danger. This quote of Pips narration, made me feel sorry for him because he is being threatened through fear and you cannot help but feel as if Pip is in grave danger now that he has associated with such a threatening convict. I was dreadfully frightened, and so giddy that I clung to him with both hands. Pip is being bullied by Abel Magwitch, it makes us feel compassion for Pip, it also makes us think Pip is so helpless. His violent sister, who always reminds him how grateful he should be for her bringing him up, and her husband, the ever so friendly blacksmith Joe, who is like a brother to Pip, both look after Pip. I supposed that both Joe Gargery and I were brought up by hand. this quote means both Pip and Joe were beaten by Pips sister. Dickens makes us feel sorry for Pip in this quote due to Pips treatment from his sisters fierce temperament as no one would like to be beaten. Irony is used when the stick used to beat Pip is referred to as the Tickler. Tickler is the cane with which Mrs. Gargery hits Pip. The mannerism in which Mrs. Gargery butters the bread for Pip and Joe is trenchant, she has a forceful and vigorous way of buttering. Her apron is coarse, full of needles and is tough. She wears this apron as a reminder to Joe and Pip meaning that she is looking after them. I tell you what, young fellow, said she, I didnt bring you up by hand to badger peoples lives out. It would be blame to me, and not praise, if I had. People are put in the Hulks because they murder, and because they rob, and forge, and do all sorts of bad; and they always begin by asking questions. Now you get along to bed! To keep Pip well behaved, silent and grateful, Mrs. Gargery threatens, punishes and accuses Pip of ingratitude. Pip himself feels an enormous amount of guilt for his innocent actions, like asking some questions, which have been unfairly warped to seem as if Pip was doing a bad thing. The guilt Pip feels is unprincipled. Although, Pip is not only treated this way by Mrs. Gargery, he is also treated unethically by Mr. Pumblechook, Mr. Wopsle and the Hubbles.

Jm Coetzees Waiting For The Barbarians English Literature Essay

Jm Coetzees Waiting For The Barbarians English Literature Essay This semester, we have looked at several works that have incorporated the theme of identity. One in particular, Waiting For The Barbarians by J.M. Coetzee , makes prevalent use of objectification language in establishing identity. Whether for the purpose of making torture easier for the torturer, or for simply creating a class for the purposes of social â€Å"planning† (i.e. conquest), objectification language is used by the characters in the story to make certain that we, as the reader, have an equally difficult time avoiding the objectification that the characters themselves are guilty of. Objectification involves establishing the identity of the â€Å"other† as well as the self in contrast to the other in whatever forms it may take. In this paper, I will briefly examine and respond to three critical analyses of Coetzee, each addressing the concept of objectification to some degree, then I will examine a typical critical response to the concept of objectification of t he self that argues that any serious intellectual analysis of the self must involve a degree of detachment. Is this same level of detachment necessary when analyzing the concept of the identity of the other? After all, Waiting For The Barbarians is only a book, right? By writing his poignant portrayal of the evils of humanity that sees itself as less than human, what is Coetzee trying to say? Can we escape the need to objectify? To begin, let us first look at Coetzees novel itself. It has the convenient quality of taking place in a completely fictional world that only resembles South Africa. At first glance, this would appear to be for the purpose of allowing the author creative exercise, as well as getting us to suspend disbelief. However, is this really necessary? Why cant his story take place in our specific history? Fictionalization gives us the ability to make poignant messages because the elements are all controllable. Youre dealing with a completely fictionalized world, so certain images can take on as much symbolic meaning as you wish, thus allowing for greater dramatic effect. Coetzees not just trying to tug at our heartstrings; such sentimentality would be insulting to an intelligent audience (if you have to resort to emotional appeals, what can really be said for the actual truth-value of your claim?). Instead Coetzee, by fictionalizing his work, is demonstrating how we cant escape this objectific ation. His character of the Magistrate, while the protagonist of the story, objectifies constantly in the novel. His dealings with the barbarian girl, intimate to the point of being sexual, are really no more personal than that between a lab technician and a guinea pig. The Magistrate (i.e. Coetzee) never even bothers to learn, or even invent, the girls name. His desire to help the barbarian girl, while good intentioned, is patronizing in the extreme. It is the same type of romantic notion as that of the â€Å"Noble Savage:† well-intentioned, but ultimately a figment of ignorance.   Besides, for every â€Å"Noble Savage,† there is a â€Å"Savage Noble.† The character of Colonel Joll, while guilty of objectification, is not guilty of the same variety as that of the Magistrate. He knows full well that the barbarians are no threat to the Empire, but he knows that their existence is necessary in order to preserve the social order. When no problems are left â€Å"outside,† they can only come from inside. His understanding of the barbarians only goes so far as necessary to assign them a motive, something that he can tell his superiors. This motive, of course, is completely fabricated, which begs the question, was his torture of the old man in the beginning even necessary? Does it simply serve to portray Joll as a sadistic murderer? I will now examine a critical response to Coetzees use of torture. Susan Van Zanten Gallagher discusses Coetzees moral dilemma in writing about torture and how he goes about trying to solve it. In responding to Coetzees two problems in writing about torture, namely that there is a fine line between portrayal of torture and the glorification of it, and thus exploiting the pain of the afflicted, and that of how to portray the torturer, Gallagher writes: â€Å"†¦in his allusions to un-centered language and the death of the metaphysics of presence, Coetzee also points to the moral vacuum that allows torture to exist in the contemporary world.†This moral vacuum involves objectification, detaching oneself from the moral (often emotional) issues.   Of the Magistrate, Gallagher writes: â€Å"with his combination of sexual and authorial images, his antonymic articulations, and his failure to discover meaning in words, the Magistrate seems to be wandering in the wilderness of deconstructive criticism†and that his â€Å"sexual and linguistic failures demonstrate his lack of authority.† Coetzee writes of him having looked into himself and seeing â€Å"only a vortex and the heart of the vortex oblivion.†Gallagher suggests that this is allegorical of how the author who chooses to write about torture â€Å"must struggle to articulate torture without falsifying it, to understand and to depict oppression without unconsciously aiding the oppressor, to find texts transparent enough to carry meaning.†One aids the oppressor by inventing the language that allows the oppressor to rationalize his actions. This objectification language is obvious in the rhetorical tool employed by Coetzee in creating an allegory that takes place in another time, albeit, a very self-aware one. As Gallagher puts it, â€Å"the effect of this time displacement is to reveal truths about any oppressive society, any society that employs torture as a technique.†In the name of intellectual â€Å"truth-revealing,† Coetzee has created a contrived world that only resembles the world in the ways that he needs it to in order to prove his point. By removing the concept of torture from a real social context, he can assign his own motivations to the torturers. By doing this, is he trying to ignore the real reasons people torture each other, or is he aware of this, and only uses this to demonstrate that we can only find truth if we fabricate it? Gallagher concludes her article by saying that â€Å"Coetzee identifies the absence of moral authority that results in torture with the absence at the heart of contemporary literature since the advent of deconstructive criticism.† This absence is of the ability â€Å"to write and proclaim the truth about this kind of oppression†¦completely and effectively.†By fabricating his own context for the torture that he portrays, Coetzee is able to accomplish this, albeit a little unscrupulously. Its almost like creating a laboratory model where your theory holds true because you can ignore all compromising circumstances. By isolating his narrative in his own fabricated context, hes guilty of objectifying. He is asserting that all instances of torture are motivated by the same primary factors (hatred, etc.). However, I dont believe that this wasnt intentional. Coetzee is simply demonstrating that the only way to establish â€Å"truth† about a subject is to detach your self from it. We can thus establish what makes the torturers all the same, as well as identify what distinguishes the torturers from us, the reader. This kind of objectification language, the â€Å"perfect-world† scenario where youre always right, can lead to some interesting realizations, as long as one understands that its only fiction, and that the moral â€Å"truths† it espouses may not be applicable to the real world. It is also not the only kind of objectification that Coetzee employs in Waiting†¦. He also uses the concept of â€Å"literary† foreignness to highlight the short-comings of allegory. Rebecca Saunders, in her article â€Å"The Agony and the Allegory: The Concept of the Foreign, the language of Apartheid, and the Fiction of J.M. Coetzee, writes that â€Å"if allegory is structured by a fundamental foreignness between its literal and proper meanings, it is also characterized by that zone of error through which we have described foreignness.†She then relays the fact that Heraclitus and Philo both originally used the term allegory â€Å"to designate thought tinctured by uncertainty.†She also writes â€Å"Coetzees text not only dramatizes the zone of error that characterizes both â€Å"literal† and literary foreignness, but insists that a consequential relationship exists between them.†Ã¢â‚¬Å"Literary† foreignness, while inevitable when writing about events that havent happened to us, is the same problem that Gallagher wrote of: the problem of writing about something that we have chosen to distance ourselves while still maintaining a degree of authority. It is ironic that objectification is inevitable to establish â€Å"truth† when it may not actually be there while at the same time creating a sense of detachment that can cause the â€Å"truth† to be elusive in the first place. After all, allegory really only has truth in regards to itself (tautologous), and may not actually apply to the real situation it is purporting to describe. Saunders makes comparisons between the reportial language that Colonel Joll uses in his dealings with torture and the very idea of allegory: â€Å"It is a language in which every trace of foreignness has been deported: direct, literal certain. And that certainty is fortified by a careful management of context.† This management of context is what allows Coetzee to pass judgment with certainty. The third critical source I will examine is Barbara Ecksteins â€Å"The Body, The Word, and the State: J.M. Coetzees Waiting for the Barbarians.† She writes that the novel â€Å"is about language and the body in pain†¦[and] if its ending is desolate, it is so with a particular and moral-centered skepticism.†Even though the Magistrate comes to realize the error of his ways, his narrative still labels the native people â€Å"barbarians,† and thus he demonstrates his inability to â€Å"undo his habits of being. Neither as character nor as narrator does the magistrate point to the keen irony so evident in the etymology of the word â€Å"barbarian,†Ã¢â‚¬ namely, that which is not of the Empire. This is an example of how some degree of objectification is necessary: in order to maintain distinction between himself and the girl, the magistrate uses a term which does nothing but keep her at arms length. He cant even be concerned with her name, because doing so would cause her to cease to be different in any real sense of the word. As Eckstein puts it, â€Å"Imperialism is an assertion of objectivity†¦that converts anxiety about ones arbitrary location in time and space into an assertion that if nowhere is my home, everywhere is my home†¦. If I am there, you are other.†Objectification, here in the form of political definitions of â€Å"race† â€Å"serves imperialism and torture.†By employing objectification in defining the other, it claims to possess the same kind of certainty when defining the self. This certainty is that of distinction. â€Å"In demonstrating the differences within civilization and barbarity, animal and angel, the novel asserts one kernel of certain truth,† Eckstein writes. She then evokes the Magistrate: â€Å"Pain is truth; all else is subject to doubt†She then lays out the full â€Å"lesson;† â€Å"Torture produces the truth, for it produces pain, and pain is certain presence.† What has been said about the necessity of objectification? Patricia Sanborn writes, â€Å"The use of language to refer to the self necessitates some objectification.†She then writes, â€Å"In a study of which the self is the object, it is evident that the self is a certain kind of object. It does not lose its uniqueness because of the fact that other phenomena can also be objects.†Since, in writing about the self and our relation to the â€Å"other,† we inevitably treat these things as objects of inquiry, the first step in understanding anything, we have to accept that there is a degree of error that may be involved. Since we cant experience what others experience subjectively, our only other option is to objectify them. Coetzees novel is itself an objectification about the subject of objectification. It uses objectifying language because it is forced to by the subject matter. In order to discuss the suffering of the other, we first must distinguish the other fro m ourselves. Only then can we hope to understand our relationship with the other, and thus with ourselves (because everyone is someone elses â€Å"other†). It would seem thus, that the concept of identity and that of objectification are inexorably linked. In order to establish the identity of the self, you must first distinguish that of the other in reference to yourself. J.M. Coetzee, in writing his novel, demonstrates that, for all our moral dilemmas of objectification, we cant help but do it and say anything definitive about the world. Another persons pain is another persons pain, and we cant really experience it first-hand. We know for certain, subjectively, how we feel when we are in pain, but we cant know that of others, nor can we describe our subjective experience to them in any vivid sense of the word. Can we escape the need to objectify? No. Does this make us evil? No, just not omniscient. We only have simple human methods of understanding at our disposal, and we have to make due. Our human methods of understanding involve primarily language. Truths realized with a certain degree of dramatic (i.e. emotional) impact tend to have more poignancy. By choosing to use objectification language, Coetzee is trying specifically to cause an emotional response in the reader. We are supposed to be appalled, but in the end, we remain detached from the suffering because we know that its only fiction, even though it relates to the very real plight of those suffering under Apartheid. We are thus left wondering just how exactly we are supposed to feel about suffering that we dont â€Å"know.† In conclusion, J.M. Coetzees novel is notable for taking on the issue of inevitable objectification when dealing with the suffering of the â€Å"other.† His use of objectification language is poignant because it is necessary. We, as readers, are just as guilty of objectifying the barbarians, and thus detaching ourselves from their suffering as the Imperials in the book. Just as they arent â€Å"real† in the senses that are they are fictional, the barbarians arent real in the book because theyve been given that identity by the Imperials. They exist then in limbo, out of reach, but not too far removed from us.

Company Analysis Of Tony And Guy Hairdressing Salon

Company Analysis Of Tony And Guy Hairdressing Salon Tony and Guy hairdressing salon is a multinational corporation, which deals with hair care business. The company has not only competent management team but also qualified, dedicated and committed. The company has more than 200,000 employees worldwide. The Dubai branch has two branches with one of them performing poorly due to lack of planning and proper management (http://www.toniandguy.com/). Toney and Guys experienced employees are well trained will always ensure the success of the company. Tony and Guy hair care salons mission statement is to ensure that, the hair care services reach all the people all over the world. It also seeks to ensure its customers and potential customers get high quality services that are reliable, accessible, and universally acceptable. The hairdressing salon business, since its inception, has had the main goal of becoming the leading provider of hairdressing and care services in the United Arab Emirates (UAE). The salon, as the business is known, has shown without doubt its capability and potential that it can achieve success, if it is provided with the required financial resources. It is one of the leading international hair care companies in the world and it has a commitment and continuous service improvement. It dominates the market because it has the largest market share and customer base in the industry, in all the regions of its operation. The company is driven by the returns it is targeting and this has made it to gain growth and success by providing relevant and reliable hair care services to its esteem customers. In addition, the company offers variety of hair dressing services to its customers depending on their needs (Perry Sherlock, 2008). Though the company has not been performing well, there are recent reports of trivial improvements attributable to improved economic growth, leading to increased customers and subsequently increases in profits. Its services have attracted millions of customers and potential customers, who have ensured a consistent stream of revenues to the firm no matter the numerous challenges it is facing. The firm is targeting everybody in the market irrespective of the age, gender, ethnic group, tribe, religion, or nationality. The hair care firm has established many salons in major and strategic sites in Dubai, where customers can locate with ease and they are accessible to all. The firm advertises its products and services through the TV, radio, beauty magazines and the firms well-established website where people can access it wherever they are. There is stiff competition in the industry because of rapidly changing fashion trends, peoples taste, and preference. The firm is strategizing to ensure it outperforms its competitors and gain a competitive advantage. Its services are of high quality that meets the customers requirements and standards. The firm should improve on the marketing strategy to appeal to many customers to accept the services of the company. An aggressive advertising and promotional campaigning in all media, both locally and internationally should be planned and intensified. This will ensure the firms services are provided and marketed to many people (customers and potential customers). For the firm to expand its operations, it needs one million US dollars ($1000000). The funds will be used for campaigning, opening new salon centers, training employees and purchasing new equipment that will ensure the customers hairstyle is done according to his or her expectations in order for him to get satisfied. This will in the end, ensure that, the firm retains and maintains the customers for a long period. Building trust and loyalty in customers requires total commitment and dedication from the employees and the top management. The success or failure of the firms services will be measured based on the customer increase or decrease in number, profits, and comments from the customers about the firms services and products. If the numbers of customers are increasing, then, the firm is becoming successful and vice versa. The set goals, targets, and objectives of the firm can be used to measure the firms success or failure. The firm should open several branches in strategic locations that the customers can easily locate and serve according to their expectations. The management especially the human resource department should employ permanent employees with the required skills, knowledge, competencies, and experience. The employees should be continuously trained to equip them with new technology and any changes in the industry, which are deemed important (http://www.toniandguy.com/). 2.0 Introduction Tony and Guy is an international hair care business, which was established in London, United Kingdom in 1963 by the two brothers Giuseppe (Guy) and Gaetano Mascolo (Toni). Their two younger brothers Anthony and Bruno later joined the two brothers. The organization has more than 400 salons and it has been able to win many hairdressing awards for many years. For example, in 2006, it won the South West Hairdresser of the Year and it has won the London Hairdresser of the Year (11 times) consecutively. The organization has its own in-salon television station known as Toni and Guy TV and a UK Magazine. In addition, the firm has opened many salons and academies around the world in countries such as Canada, Malaysia, Taiwan, Hong Kong, Australia, Sweden, Russia, New Zealand, Pakistan, United Kingdom, Ireland, Germany, Norway, and United States of America. The company manufactures its own hair care products such as styling, hair irons, and shampoo. The companys main aim is to expand its services to all parts of the world by providing quality services. The company has a sister salon group known as Essensuals headed by Sacha Mascolo-Tarbuck and Christian Mascolo; both are Tonis children (Perry Sherlock, 2008). The Dubai branch was established in the year 2000, which gave everyone a wakeup call as the new salon, which was the first to be opened in UAE. It was not only the best salon but fair and reliable to all customers depending on their income level and ability to use the services. The color department at Tony and Guy do many color corrections from other salons work that they had not performed as per the customers expectations. After a few years, the performance in one of its salons was negatively affected in that performance targets were not met. The salon had hairdressers who were unqualified because they had not undergone the required stringent London Academy training. With the poor services provided, it has led to poor comments about the services provided about the salon; hence affecting its image and reputation of the firm negatively (Perry Sherlock, 2008). 3.0 Situational analysis Situational analysis is concern about internal and external environment, direct and indirect competitors (local shops with cheap prices), target market, and the positioning the firm would take. 3.1 Target market and positioning of the firm The firm targets the whole United Arab Emirates, and further expansion of its operations to other continents so as to become the market leader. The firm targets all the people irrespective of their age, gender, race, ethnic community, religion, economic status, and place of residence (urban or rural). This target market will ensure that the firm dominates the market before the competitors venture in. By targeting everybody in the market, it will ensure that, no one is discriminated and every one will feel satisfied. This is a positioning strategy that will ensure the firm gains competitive advantage over its competitors. In addition, the firm has set different prices for the product so as to ensure people with different income or economic status are reached. This is a positioning strategy because the firm is meant to serve all the people rather than other salons (competitors) who only target the urban rich people. The firm is therefore, positioning itself by offering high-quality products at affordable prices. The services and products have been made readily available, reliable, and accessible to all at the required quantities (http://www.toniandguy.com/). 3.2 Internal environment Internal environment is about microenvironment; what is happening within the firm and that can be controlled within. It deals with the explanation of SWOT Analysis. SWOT is the strengths, weaknesses, opportunities, and threats that affect the business operations from within. The firms strengths are: the firm has organized for customer training on how to maintain the different hairstyles after it has been plaited. This is strength because the customers will be taught on how to maintain the hairstyle for long before the next hairstyle hit the market. The salon has its own products sold at cheaper prices than its competitors in the industry do. Those with low income can afford because they are packed in small units that they afford due to their meager earnings. This is strength because no customers are discriminated based on income; hence attracting more customers. The services of the salon are of high quality than the competitors. This has helped the salon to gain the competitive advantage and dominate the market since 2000. The well-trained, competent, and qualified employees have made the salon to retain its customers and increase its profit margins. The courtesy, respect, dignity, and openness with their customers have made most of their friends and workmates to seek the salon services. Customers complaints are taken seriously and corrected or improved where needed, in order to ensure they get satisfied with our services and products at all times. The company values the customers because they determine the success or failure of the company. Though the firm has numerous strengths, there are a few weaknesses needed to be addressed and corrected. The location in which the salon is located is surrounded by a crowded area. The streets leading to the hotel in which the salon is in has many businesses therefore; the potential customers may not recognize it because of the congestion due to its poor location. Some of our customers and potential customers sometimes end up in the hands of our competitors due to our poor location in the street. This has made the saloon lose some customers because of lots of noises, hooting, people shouting and dust which is not health for our customers as they take their way to the location of the salon. The branchs employment criterion where employees are on a contractual basis has affected the firm negatively. Our customers keep on getting new employees and to get used to them will take time; and the moment they get used to one another, the employee quits forcing the employer to get another expert. Customers prefer to be handled by one employee for a long time because he or she will be used to him or her. Most of the customers have shifted to the other branch and to some of our competitors because it has experienced knowledgeable and permanent employees who can be relied upon. Employees on contract have offered poor-quality services to the customers because their aim is to be paid and go (Perry Sherlock, 2008). The high rate of employee turnover is a weakness in the side of the management (human resource department) and therefore, they should focus on employing permanent employees with the relevant skills, competences, and experience. This has affected the firms reputation because once the customers expectations are not met; they will look for same services from the competitors. This is a weakness, and at the same times a threat because the competitors will capitalize from the same weakness. Our major threat is our competitors who have opened many branches in all strategic locations within the city; but the firm has a long-term strategy of expanding its branches to all strategic locations so as to counter the competition. The other threat is from our competitors who have lowered the prices of their products and charges for their services. Some of our customers have decided to change; hence, it is a threat because the company can close down. The salons opportunities are numerous, and the firm has utilized them fully. The firms competitors concentrated the marketing of its services and products in the major urban areas only; but the Tony and Guy salon has expanded its services to the rural growing centers and towns so as to reap from the large readily available market. Our products are of high quality than the competitor; hence, it is an opportunity to maximize returns. 3.3 External environment External environment is also known as macro environment analysis. This entails factors that are beyond companys control. These are political, economical, social cultural, technological, and legal (PESTEL). Political analysis is about government change and political stability of a country. If there is political stability in a country, then business will prospers because there are no interruptions such as wars and conflicts. The government usually introduces new policies and guidelines in the industry, which sometimes affects the business operations negatively. The policies may be costly and time consuming due to the procedures and processes that must be followed during implementation. The government has been supportive and cooperating on various policies; in that, the government authorities and departments in charge of the industry has been engaging all the stakeholder for talks, discussions and consultations in case there are new guidelines and policies to be introduced. Economical factors can be a major challenge to the firm if it is not stable financially, when profits are decreasing, or when it is making losses. Because there is no taxation in Dubai, the banks increase interest rates without consultation because it is vested with power and authority to do so. If the firms returns are unstable, the company may end up making huge losses due to the costs associated. If the labor unions pressurize the companies to increase the employees salaries and other remunerations, the firm may close down if its profitability was not stable. This is because; it is from the profits that the company will increase salaries, repay the loans and to expand its operations (Perry Sherlock, 2008). Social cultural factors concern the change in taste and preferences, fashion, cultural beliefs and norms and likes and dislikes. When new styles and fashion hits the market, the salon has to adjust even if it means incurring more costs. Changes brought about by the fashion and tastes and preferences require further training and expenses for the employees. Some of these changes are inevitable, and the firm must adjust so as to fit into what the customers want in all market segments. With hair styles and its hairdressing products, most people want what is in fashion, and therefore, hairdressers must be updated to know the new hairstyles so that customers may be retained and to attract new ones because of the quality services offered. Different people, races, tribes, gender, and religions value certain hairstyles and products; this therefore, calls for the salon management together with the employees to understand what different customers needs. Technological factors are crucial in hairdressing because technologies keep on changing rapidly. Different hairstyles require different equipment and machines to be used. Technological advancement is costly and the already existing technologies become obsolete. The new hairstyles and fashion requires new machines and equipment to be used so that the customer gets satisfied. Technology also requires employees to be trained on the use of new technologies. Due to the stiff competition and fear of losing customers, the firm has to adjust its budget to purchase new equipment. With the new technologies, the firm is able to provide quality services, and to gain competitive advantage. Customers are sensitive and want to get value from their money by getting services from salons with the modern, advanced technology. Legal factors are important external factors in the business operations. Laws are the guiding principles in any business. Laws must be adhered to, otherwise, the business will be deemed illegal if it fails to comply with them. Implementation of laws is costly and sometimes the government can set stringent rules if it wants to you out of the market. In hairdressing associated with salons, the government can set laws banning the use of certain hairdressing products or certain hairstyles; hence affecting the firms sales and profitability. Some of these laws can make the firm lose its customers and to close down. Some of the laws can deter the firm from expanding to certain regions or from transacting certain business dealings. 3.4 Marketing Strategy Tony and Guy salon is working marketing strategy that would enable the company regains the control of the hair treatments market globally. More so, the company is working towards reviving and rejuvenating operational the Dubai Branch that has not been performing well. The organization has set aside $ 1000000 for the processes in the marketing strategy. The conservative, limited marketing budget will spread among such activities as marketing efforts renting showrooms in high-traffic areas in cities where there will not only be more visibility of the Tony Guy products, but also its professionally trained staff will offer hair treatment services at subsidized rates, and show case the organizations product and services. Apart from the existing outlets, the activities will be conducted in selected well-traveled, popular malls located in high human traffic areas. Although, it will be costly to lease these locations temporarily, as they are charged above the normal rates, part of the high cost of rents will be offset of the sales made during the exercise. The other proceeds will be used to finance more visibility through sponsored marketing events and activities such as road shows and other activities. The marketing strategy is composed of the following activities: Advertisements: there will be Advertisements in country specific and international magazines, journals, newspapers and other publications. Those publications that have wide readerships among women and youth will be give priority since these groups the biggest junk of the target market segments. Since not all the target markets may be reached by advertisements in publications, alternatives means of reaching them will have to be decided. One way will be using large billboards in major roads feeding major world cities. Electronic mediums such Television Commercials, radio and Internet Sponsored events and roads shows will be another marketing strategy to be used. 3.4.1 Mission The major objective of marketing strategies will be to inform the customers and those potentials customer that Tony and Guy products and Salon Services are not only available locally, but also that the company is committed to providing reasonably priced, convenient hair styling and the organization exists to attract and maintain customers. Their services will meet or exceed the expectations of their customers and eventually result in secured and protected future markets. 3.4.2 Marketing Objectives The marketing strategies will increase repeat customers by at least 9% per quarter. Product visibilities and awareness is to be boosted by 14% Non-performing branches such the one in Dubai is to maintain positive, steady growth each month. 3.4.3 Financial Objectives Ultimately, the marketing objectives of the marketing strategy must translate into sales. Upon full implementation of the marketing plan, the following effects are anticipated or targeted sales: 10% increase for products sold per year. Growth of the profit margin by 3% per year. Full recovery of sales and ultimately profitability in the Dubai branches and other branches initially performing poorly throughout the worlds; one year since the inception of marketing programs. 3.5 Target Marketing Target marketing as part of the strategy will enable Tony and Guy; to reach different market segments as demonstrated below: Men: past statistics show that men at least 70%-75% of men use hair make up, thus implying significant clientele potentials. Relevant communicational tactical ads will to reach these groups will be used. Upper-end and lower-end women markets: The biggest proportions (about 90%) of the revenues to the hair industry come from female customers. Women have generally been found to be fond of identifying themselves with classy, expensive, and fashionable products and services. Although they can be discriminated by class and prices, the quality of services and functionality of different brands of Tony and Guy brands will greatly influence this segment of the market. There therefore, great potential market in the women populations. Young Mothers with Children: Young children are an emerging market in the hair treatment industry. A typical family salon has playing facilities for children, where children safely spend their times as they wait for their parents or as they wait to be served in the Hairdressing and treatment. Each of the three groups will be targeted separately. The Tony and Guy outlets and the new-leased promotional centers will prepare its staff to offer quick and convenient services to the male customers. Outlets will close late at night 8 pm in high traffic centers and security services will be acquired from security companies. Throughout the periods, no appointments will be required, and most of the salon services will be on first come first serve basis but quick, convenient, and satisfactory to the customers. As for women, research has shown them to prefer the allure of classy salons, although practically not everyone can afford such luxury. For this reason, Tony and Guy will provide the different hair treatment services but strictly within the normal range prices. Tony and Guy will focuses their marketing strategies on these customers by put emphasis on the classy, ultra hype styling that Tony and Guy will offer at all their outlets all over the world during the promotion period or the time of implementing the marketing strategies. Entertainment will be offered. To reach both the high end and low-end market at the time while appealing wit classy but affordable services and products, Tony and Guy advertisement will be made to appeal to all. The advertisement while communicating the classiness of the services and products will also emphasize of the affordability. Above all, advertisements will demonstrate that making up and treating ones hair with companys products and or services is a necessity, as basic as clothing. It will communicate that it no longer a secondary need but a basic need for every woman. With the latest finding confirming that there is an emerging market in children for the hair industry, Tony and Guy cannot ignore the segment. To win the Children market, Tony and Guy, will focus its marketing strategies towards young mothers visiting the Salons with children by investing in kids toys, playing facilities, and offering hairdressing services friendly to children. In addition, the children will receive special rates that would entice the customers to visit the salons again. The tactical advertisement will be tuned to appeal to this group while reaching other segment with the same message. 3.6 Positioning Tony and Guy Salon marketing strategies will position the organization in the industry strategically to be a one stop-shop convenient and affordable place for services and products. While reaching families a corporate entity, the salons also will appeals to individuals with all the outlets prepared to offer quality services and products at competitive rates even after the promotional periods. Tony and Guy will be offering one-stop services and building it competitive edge by striving to achieve its desired positioning through; The staffs are incentivized to offer quality client services throughout. While Tony and Guy will invest time and money into training the employees, other concerted efforts will be arranged to ensure that clients receive the best possible experience that would make them loyal to the Salons and eventually turn them become long-term clients ultimately leading to improvement of the companys services and products reputations. Through its superior customer service, Tony and Guy will be in a position to effectively and competitively out-perform its competitors both retail and big dealers operating in the industry. Excellent customer services throughout all centers: Tony and Guys competitive edge will be based on superior customer service. The company recognizes that the hair treatment industry has crowded market with challenging situations id differentiating its products and services from those of the competitors. To stand out in the market, Tony and Guy, take advantage of its combined, concerted efforts to sell the hair products while at the same time operating salons. The two activities not only give an opportunity to customers to try the products and services but also enables them experience the quality of services and products the company offers. Tony and Guys have been trained in the London Academy in quality customers services. This will enable the company, throughout its branches spread across the globe, to continuously offer or provide superior customer attention. The staff will be as much as possible be flexible to the needs of the customer. 3.7 Strategy Pyramids To create a change, the old marketing strategies, with rejuvenated efforts, the single most apparent objective is to position Tony and Guy to be a prime one-stop hair-service shop for the family internationally. The pyramids marketing strategy attempts to first furnish all customers in the industry with the available products and services at the Tony and Guy Hairdressing and Salon before developing a firms customer base and eventually working towards improving customer referrals and loyalty. The message that Tony and Guy will be selling will be communicate and recruit the entire family into quick, professional services that come with excellent customer service at affordable rates. Various mediums will be used to communicate the message. During and after the promotions, the messages will continue to be communicated through in-store and storefront displays through all the outlets and partnering retail salons. This will be convenient and cost effective method that will attract potential and existing customers that walk around the or near the outlets and retail centre. This will complement the initially and conventional strategies of using publication and print mediums local and international regular publications newspapers. 4.0 Marketing Mix Tony and Guy marketing mix will carefully perform market research too selectively to influence customer behavior in favor of the services and product of the company. Theoretically, a typical marketing mix model is comprised of the 4Ps of marketing namely: pricing, Place (distribution), Promotion and advertising, and Product. 4.1 Pricing Tony and Guy Salon pricing system will be founded on a competitive pricing model that while making the services and products affordable remains competitive relative to competitors prices. This pricing strategy will be the most fundamental element that needs serious considerations in each market. Although the pricing of services and products by Tony and Guy will be guided by the current levels and those of the competitors, the company will strive to offer optimal prices, affordable and compelling to the customer, yet giving reasonable returns. During the promotions, the prices will be subsidized, but at a minimum, the revenues must offset the promotional expenses. Thereafter the new set of optimal prices will be offered for the products. Each markets retail outlet will be issued with pricing guidelines. Tony and Guy acknowledge the difficulty in standardizing prizes in all the markets considering the variations in income and economic levels. For this reason, each segment of economic separated by national boundaries and currency will have specific pricing model guidelines. Independent salons franchised to offer Tony and Guy products and services will be given discounts to together with customer identification to the loyal ones (Westwood, 2000). 4.2 Price Policy While Tony and Guy Company Salon admit that pricing is the most important element that influences customer or rather buyer behavior and the same determine the profitability of any enterprise, the company intends to develop policies that would assist the managements and retailing outlets in setting optimum pricings that are enticing to customers. These prices will be so strategic that that it will affect the overall performances and the future competitiveness of Tony and Guy. Attracting new clients and keeping the customers, will be the key agenda in the pricing policies to be developed. Because of these affordably but competitive prices, Tony and Guy will use other strategies expand its market. Larger sales volumes will compensate the lower prices. In this case, the best method that the company sees as what will attract customers and keep them. For the prices to be competitive and appealing to customers, the organization devises strategies and conducts feasibility analyses of custome rs experiences at different pricing scenarios. This requires some market research and testing to determine customer behavior at different selected rates. The Tony and Guy Hair products and hair treatment services will use the fixed price in specific regions, with similar market segment description such demographic, cultural, and economic situations. This policy involves determining the price for customers who are willing to purchase the product with the same prices, given the same-shared market conditions and environment. Though it sounds discriminatory in nature, the prices will be fixed in such a way that it will be very easy for the company to administer and in the end be able to maintain a good will within the customers. This strategy will enable the company to use a higher pricing in better economic markets to compensate the minimal rates charged in the markets, whose economic and average income levels are lower. This is one of the strategies often recommended for company multinationals operating in countries having different economic performances (Westwood, 2000). 4.3 Place (Place of Distribution) and Worldwide Marketing (Promotion) Tony and Guy Salon being an international company that deals with hair treatments products and services, has a strategic marketing plan program for its product and services with a world wide scope. Since the birth of the organization in United Kingdom, the company has always catered for the demand of its customers across the globe. Consistent with this global reach, the company has always been aware of its customer around the globe. In line with this element of the marketing mix and consistent to the marketing strategy, the strategy has always been to formulate and invent products exceeds the needs and preferences of the company customer wherever they are in the world. With much investment in research and development of Tony and Guy salon products, the organization has already identified the specific needs required in most parts of the world, including the strict Islamic Middle East (Perry Sherlock, 2008). Following adaptation of its products to meet the specific hair needs of customers in a different part of the globe, To