Foxy Originals - Expansion Into the U.S. Market Essay

Foxy Originals 1. Discuss the pros and cons to launching the Foxy brand in the United States. To determine the pros and cons, we conducted a SWOT analysis: S(trengths) – Foxy Originals has saturated the Canadian market, which presents an opportunity for growth. The two owners have extensive experience in designing jewelry, having done so since they were in high school. They’re good at what they do and have had time to perfect their trade. They also have a firm grasp of who their target market is, so they are able to offer â€Å"fresh, fun, and funky† products at a reasonable price. With such a specific product (rather than just general jewelry), it creates a niche market that will generate loyal customers. W(eaknesses) –†¦show more content†¦Worst and best case scenarios Trade Shows | Sales Representative | Worst Case | 400 Orders | Worst Case | 480 Orders | Revenue | $227,600.00 | Revenue | $273,120.00 | Cost | $112,900.00 | Cost | $66,488.00 | Profit | $114,700.00 | Profit | $206,632.00 | Best Case | 900 Orders | Best Case | 720 Orders | Revenue | $512,100.00 | Revenue | $409,680.00 | Cost | $254,025.00 | Cost | $86,972.00 | Profit | $258,075.00 | Profit | $322,708.00 | 3. Identify all costs, other than variable costs, for the trade show distribution strategy. Categorize these costs as investments and fixed costs (per trade show and for fiscal 2005). Entry | $3,000 | Fixed Cost | Booth ($4,000/30) | $133 | Investment | Shipping | $1,500 | Fixed Cost | Travel | $2,000 | Fixed Cost | Merchandise | $2,800 | Fixed Cost | Cost/trade show | $9,433 | | 4. Identify all costs, other than variable costs, for the sales representatives’ distribution strategy. Categorize these costs as investments and fixed costs (per sales representative and for fiscal 2005). Rental Space/Year ($200/month) | $2,400.00 | Fixed Cost | Sample Boards (2@$1,450 each) | $2,900.00 | Fixed Cost | Catalogs and Promotion Material | $600.00 | Fixed Cost | Bookkeeping (12 hours @$40/hour) | $480.00 | Fixed Cost | Cost per representative per year | $6,380.00 | | 5. Do the variable costs forShow MoreRelatedFoxy Originals expansion into the U.S. market Essay1867 Words   |  8 Pages 3/19/2014 Case Study | center3962291Foxy Originals Expansion into The U.S. Market Contents TOC \o 1-3 \h \z \u Executive Summary: PAGEREF _Toc382852169 \h 3Problem statement PAGEREF _Toc382852170 \h 4Analysis PAGEREF _Toc382852171 \h 4Impact Analysis PAGEREF _Toc382852172 \h 5Criteria for an Effective Solution PAGEREF _Toc382852173 \h 5Evaluation of Alternatives PAGEREF _Toc382852174 \h 5Recommendation PAGEREF _Toc382852175 \h 6Action Plan PAGEREF _Toc382852176 \h 7Appendix A PAGEREFRead MoreFoxy Originals Essay1750 Words   |  7 PagesFoxy Originals Team 1: Van-de-lay Industries Ruwanthi Herath, Manasa Varalakshmi, Gabriela Chassagne, James McDougall, Aaron Layden Executive Summary Foxy Originals hopes to gain successful market entry into the United States within six months. The U.S. market is significantly larger than the Canadian market that Foxy currently operates in and has substantially less brand loyalty and demand for classic jewelry. Foxy’s two potential methods of market entry are: (1) Tour their products at tenRead MoreFoxy Case Study1129 Words   |  5 Pagesand cons to launching the foxy brand in the United States. Pros | Cons | U.S. market is 10 times larger than Canada. With right business model and price, foxy would gain additional revenue and profit. The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image. | U.S market is different in terms of tastes for jewellery. American preferred the latest trend regardless of the product’s origin. It might take foxy some time to adapt to differentRead MoreFoxy Originals1802 Words   |  8 PagesFoxy Originals 1. Discuss the pros and cons to launching the Foxy brand in the U.S. Pros: Kluger and Orol had established strong Foxy jewelry market in Canada but it is getting saturated. By expanding into the United States Foxy would be able to avoid oversaturation of the Canadian market. The U.S. jewelry market was almost 10 times larger than the Canadian market which offers great opportunity for their product exposure. With this expansion, Kluger and Orol could expand their production asRead MoreFoxys Original2060 Words   |  9 Pages1. Discuss the pros and cons to launching the Foxy brand in the United States. PROS: Launching the Foxy brand in the United States would be beneficial to the company because of the sheer size of the market. In comparison to the Canadian market, the U.S market is much larger and includes a larger number of consumers. In addition, those consumers are very interested in attaining nice but affordable products. American consumer culture is concerned with seeking out the lowest-cost, highest-qualityRead MoreSolution Fundamental Corporate Finance122999 Words   |  492 Pagesmajor cost of going dark is less access to capital. Since the firm is no longer publicly traded, it can no longer raise money in the public market. Although the company will still have access to bank loans and the private equity market, the costs associated with raising funds in these markets are usually higher than the costs of raising funds in the public market. 5. The treasurer’s office and the controller’s office are the two primary organizational groups that report directly to the chief financial

Diversity And Inclusion Of An Organization - 1204 Words

In a survey, 24 executives were asked way advancing diversity in their organizations was so important to them. The majority believe â€Å"it was a business imperative because their companies needed it to stay competitive, and they believed it was a moral imperative because of their companies needed of their personal experiences and values† (Broysberg Connolly, 2013). Steve Reinemund was the first senior leader at PepsiCo to focus on diversity and inclusion from a perspective of changing the entire culture of PepsiCo. Under Reinemund’s leadership there led to a 38.8% increase of employees that felt the culture of PepsiCo was more inclusive from the impact of inclusion training. There is a great demand for individuals who know how to design and†¦show more content†¦These diverse people are welcomed, supported, and rewarded, and are motivated to be successful centered upon their ability. As one looks more into this subject of organizational cultural as it relates to diversity in the workplace, there is a need to say that it is important to give one another the space to grow, to be who God made us to be, to exercise our assortment of ideas, openness, dignity and inclusion. The purpose of this paper is to introduce several CEO’ s who have made contributions to a cultural difference in the workplace and how the contributions may have affected their work life. Steve Reinemund was the first senior leader at PepsiCo to focus on diversity and inclusion from a perspective of changing the entire culture of PepsiCo. Under Reinemund’s leadership there led to a 38.8% increase of employees that felt the culture of PepsiCo was more inclusive from the impact of inclusion training. One CEO who has contributed to diversity culture is Indra Nooyi of PepsiCo. She is the chief executive officer and has been since 2006, leading this global food and beverage company into being one of the top 50 best companies to work for minorities (Ivancevich, 2011). Nooyi was an India-born woman with a degree from Yale University. As chief executive officer, Nooyi was inspired with the concept of teams of African- Americans professionals. She said in light of diversity that the â€Å"African-American established the economic value of diversity

My First Breath free essay sample

I am a teenage girl. But I am not an average teenage girl; I do not participate in the sleepovers where we paint each other’s nails, talk about boys, and watch Legally Blond, I do not go to the mall hoping to find those fabulous shoes on sale, and I do not get manicures. I am still repulsed to this day by the color pink and I shiver at the idea of a classic ‘girls night out.’ I want to sit by the river and discuss whether there is meaning to life or if we create our own meaning. I want to lie on the grass in a T-shirt and shorts, dig my toes into the grass, and play â€Å"New Slang† on my Acoustic Trans Blue Ibanez. I want to put a basketball in my hands, scrimmage with a friend, and make layup after layup. I want to curl up on the couch in front of a blazing fire, wrap myself in a fleece blanket and lose myself in the world of dragons, Harry Potter, or Richard Feynman. After the long walks and the crackling of fires, enter Math and Science, stage left. There’s nothing like knowing that 300 trillion neutrinos are passing through us every second to get you going in the morning. Who needs coffee when you have the perfect quadratic equation to factor or the mass of our solar system to calculate? I was raised to live and fight in a household where annihilation was a daily possibility. I entered the family picture as an uh-oh baby, at least six years behind my other six siblings. Throughout my entire childhood, food was hard to come by, with half a dozen ravenous teenagers constantly tipping the refrigerator upside-down to find the last scrap, devouring the stuffing and yams before it even reached me, and either stuffing all of the cake down their throats or into each other’s faces. But with the clothes of my sisters and brothers on my back, I grew older and stronger. As a twelve-year-old and a legitimate middle schooler, the last of my siblings filtered out of the house and forged ahead in her life. The house grew cold and barren when it wasn’t filled to the brim with hormonal teenagers and babies. A year later, the house ached with sorrow when it grew emptier still with the departure of my dad. A couple of judges, courtrooms, divorce decrees, and years later, my mom and I trekked up to Idaho for my sophomore year. New friends, new faces, new opportunities. I was brought to life in the middle of my junior year. This was the point when I became self-aware for the very first time. It is as if everything before that was a blur, an empty space, and a blank canvas. I do not remember most of my childhood, including the long, thin, and mysterious scar seared on my stomach or the warm embrace of my parents. I remember my pink, stucco house, the bunk bed in my room, my ever-rotating pack of family dogs, my siblings continually filtering in and out of the house, and the constant lack of food in the kitchen, but I don’t remember breathing. I don’t remember taking that one satisfying breath that testified to the fact that I am alive. I didn’t take my first breath until I was sixteen. I was notified one day after school that my friend had tried to kill herself; I would never look at a bottle of Tylenol the same way ever again. I didn’t understand the severity of that act. I didn’t visualize my friend grasping the bottle and emptying it into her stomach. I didn’t feel the pain and loneliness one must feel in order to commit such a desperate act. I didn’t think of her swallowing the pills one by one. Then†¦ I did. I did understand; I did visualize it; I did feel the pain. Halfway through a layup (literally), I stopped and shattered. The weight of my parents’ divorce slammed into me with full force. My mind slowly started to retreat and crawl into ‘the cave.’ That dark, moist cavern that became my home where I hid from the world, and myself. My trust, my soul, and my existence were painfully destroyed and I was left to rebuild the rubble. A warm, welcoming, and forgiving hand rested on my shoulder and helped me pick up the small pieces that were my essence. One by one, I pinched the small pebbles with my thumb and forefinger, carefully laid them back in place and continued the slow, necessary process. Months passed and the constricting snake, wrapped tigh tly around my chest, loosened with reluctance. I remember the feeling, that incredible sensation of the first breath because I now experience it everyday. The snake shed its skin, ate its fill, unwound itself from my body, slithered down my leg and kept gliding down the path. The pressure released from my lungs and oxygen flooded my system. Now, I repeat the practice with control and patience. I close my eyes and the rich, plentiful, and beautifully clean air slowly and steadily fills my lungs, filling every rib’s crack and organ’s crevice until I can take no more. I inhale until a fire is raging in my lungs and my body rejects even a molecule more of air. Then I hold it in. I keep the sensational air inside me, refusing to release this miracle; a miracle that is taking place inside my very soul. The air rushes into my blood stream and creates life. Those rejuvenating air molecules mix with my red blood cells and reenact the Big Bang. It takes two to tango, and the duo’s performance is inspirational. The oxy gen and the blood embrace and guide the way. I am powerless to resist their lead. Then, after letting the energy sink into all of my bones, my skin, my toes, my fingernails and lastly, my heart, I relinquish the air. It steadily drifts from my body. I am alive. And every day, after repeating that magical ritual between brushing my teeth and washing my face, I am reminded of that. Life is good with a guitar in my hands and a fresh supply of air.

Racism - The Future Essays - Discrimination, Racism, Hatred

Racism - The Future Racism People see it everyday across America. A group of whites burn down a black church, someone gets hurt or murdered from a racial slur, or fights break out at school or in public. These are the extremes of racism. Racism is definitely not a good thing, it's a power that has taken over through the last two years. In doing research on Racism, I hope that my feelings towards blacks would improve and they have. What will the future bring for Racism? What are the main problems of racism? Can we get a hold on racism throughout America or will we self-destruct in our own hate? Racism is everywhere, as much as today tries to hide it or say that we resolved it forty-to-fifty years ago. Racism is still all over the place. Racism first showed it teeth in America, when the segregation of blacks and whites came along. The segregation shut down all activities or actions from whites and blacks. It absolutely separated whites and blacks from being close to each other in public and blacks having no rights. Then the movement took place when Rosa Parks wouldn't give up her seat to a white man on a bus. At the time she was tired of the treatment her and fellow African-Americans were getting. She said she was tired and on this fateful day she bgan the turning wheels of the Civil Rights Movement. The Civil Rights Movement took place and gave blacks their future as they have now. It gave them the freedom that they deserved and needed. They were given the ability to vote; not having to be separated in such insane ways against whites, as they were. Positive helpers in the role of black's rights were Dr. Martin Luther King and Malcolm X. King had a dream that little black boys and girls would be able to join hands with little white boys and girls. His dream came true. On April 4th 1968, King was leaving his motel room. When he was shot and killed (Schulke). 2 Everybody knows what racism is, but there are so many other factors that tie in with racism. If someone is a racist they are of course, prejudice. Prejudice is when someone doesn't like someone for the way they look. A big problem with racism is many live in racist conditions and don't even see it. It flies right over their heads. Schools, the workplace, our community, our friend's house, even our homes. We hear a racial slur, oh well, it's just a joke. Hardly. If you think racist joke are harmless than you should take a reality check. Racist jokes are just the start of it. Many people think the jokes are funny. Maybe they are, but they still hurt the people the jokes are about. Some of the worst racists are the ones who think that they are not racist, and they really are. They really have to come to grips with reality. Why are they some the worst racists? They are, because they can't comprehend what is happening. They don't realize what they are saying and doing are racist. Until t hey come to grips with it, there is no problem. No problem, in their minds. They say that they aren't racist, even when they don't hire the East Indian employee who was the most qualified of the candidates. Even when the basketball team that they coach is all white. And even the time when they moved from their seat at the movie theater because of the black person next to them. Well, gee, they could have been a criminal. A robber from "the hood." After all, isn't that what most of "them" are. No one deserves to be prejudged like that. The prejudice of people in the world is disgusting. The worst part of it all is that they don't even know that they are doing it. They think it's normal behavior, it doesn't even phase them when they do it. Born of the civil rights movement three decades ago, affirmative action calls for minorities and women to be given special consideration in employment, education and contracting decisions. In its modern form, affirmative action