The Business Plan Essay Example | Topics and Well Written Essays - 4000 words

The Business Plan - Essay Example The website can also be further enabled to help the visitors to gain knowledge about the prices and service qualities of dentist clinics along other regions. (Mellor, Coulton & Chick, 2008, p.14). This would help the visitor to make subtle comparisons on the price and service dynamics of the dentist clinics available along their own region with that of others spread along regions. Herein lays the main catch while designing the business plan. Focusing on the marketing side the website creators must envisage a plan to market the web interface to the targeted community. Thus focus must be rendered on drawing the interests of the dentist community to render potential information stated along the above mentioned heads like prices, contact information and addresses. Focusing on the revenue paradigm of running the website special focus must be given so as to devise a method of making the dentists advertise their service offerings against a fee structure. In this regard, the business plan re lating to the preparation of the website can further draw attention of companies producing complementary products like toothbrushes and toothpastes to also advertise their products in the online sphere. This process would help the company to gain potential revenues to help run the business venture. Further enhancing on the service parameter the website can be further designed to help the consumers gain access to the dentists via the online sphere in regards to health problems and also make payments online. These issues reflect the potential challenges which should be kept in mind by the website company while designing the online site. Background to the Business Problem The profession and business practices of dentists and cosmetic surgeons are facing large amount of competition owing to the pricing and branding tactics involved in such. Dentists are trying to gain the attention of the people through large scale promotional and advertisement activities pertaining to their clinics and services offered. Furthermore the attention of the people is also being fetched through attractive pricing techniques. The dentists and cosmetic surgeons through the proper utilisation of the advertisement and promotional opportunities focus on enhancing the brand value of the services offered. Firstly the dentists should focus on the development of logo which would help in reflecting the quality and criteria of the services being offered. The logo development can be done by the dentists in close cooperation with the web designers in case of online advertisements and can use the same in case of billboard advertisements. Secondly the dentists in order to work on a successful business strategy must focus on dividing the entire market into several target areas based on which the products and service offerings can be designed. Targets group being defined would help the dentists in rightly devising the prices for the products and services and also on focusing on the creation of specific zones for clinics. Thirdly the dentists can now

A Womans Life Was Ever - Rosa Parks Research Paper

A Woman's Life Was Ever - Rosa Parks Research PaperRosa Parks' research paper has been part of the culture for many years. This famous civil rights activist, for some reason, was not allowed to sit in the back of the bus, yet she created the media frenzy. There were debates about whether or not she was really what society thought her to be, but she was not a one-issue person. She just wanted to take the seat that a black man thought he should have.This has become a rallying cry, an educational experience for both men and women to realize that we are treated differently, and it is a privilege to be a woman. I'm sure that she did not mean to do that, but it came out as a result of her thought process. While some say she was crazy, others disagree, and they want to stand up and let the world know they will not allow another one of those to take their seat.When you consider Rosa Parks' entire career, her attitude in life, and her actions, there is no doubt that she would continue to figh t for what she believed in her heart, without even thinking twice. When you look at her biography, you get a picture of someone who was very intelligent and capable of things most people cannot even imagine. Her civil rights activism would eventually take over her life and would put her in a position to be a role model for so many others who could not follow her path, and decide to get on a certain bus. She was a trailblazer for women, and the movement she started with all the help of her male peers.Rosa Parks' story is a very interesting case study on how we treat men and women. It is not just about the Bus. The Bus is just one chapter, and part of what she's doing today is part of what women are willing to do for others. I think that we need to stand up for all of the things that we believe in, and not just the part that makes us different. We need to fight for what we believe in, and not worry about what others say about us.There are so many things that Rosa Parks wrote about tha t are so important, but she wrote them for herself. We must all stand up for what we believe in, and not worry about how others feel about us. We are a big picture, and not just something to put in a corner and bring down. We are important, and we need to keep being that way.Rosa Parks was not one-dimensional. She was much more than that. She wrote her own history and has become part of our history by her actions, and a part of our national history by her work. She had a way of looking at the world that made her happy, but her actions, whether good or bad, had a way of making a statement. In that sense, she is a female David to all of our men that come after her.Perhaps, we should stop trying to understand Rosa Parks and try to learn from her. We should simply get on a bus and try to do our best for what we believe in. She did not just get on a bus and then sit down. She got on that bus and acted out the part of a daughter of the South, and did it with confidence and a positive atti tude.

Tips For Writing a NJHS Essay

Tips For Writing a NJHS EssaySo you want to know how to write a NJHS essay? If so, you've come to the right place.The first thing you should do is get a list of questions to ask yourself and the specific information you would like to include in your NJHS essay. By getting this list ahead of time, you'll be in a better position to write it all out quickly and accurately.Now it's time to start thinking about what to say and where to begin. This is the one of the most important steps to writing a NJHS essay because of how much you'll be left on your own to come up with an original topic. The more you know about the subject, the easier it will be for you to come up with a topic that is unique to your NJHS class.Then you'll need to choose a topic for your essay and write a couple paragraphs to outline the main points. As an alternative, you could also discuss ideas and concepts in your classroom or personal life to give you an idea of how you could use your topic to help others.Once you h ave an idea of what you'd like to say, it's time to research for your NJHS essay. Make sure you stay up to date on the latest news related to the school, including class rosters, curriculum changes, and the yearly schedule of events. Try to take in as much information as possible to make sure you have a great story to tell when you present your NJHS essay to your class.Next, take note of your own opinions and feelings on a variety of topics to help you make the most of your NJHS essay. Once you're finished writing your NJHS essay, don't forget to print it out and review it so you can make any necessary revisions as you go. That way, you'll have an effective written NJHS essay when it's time to put it in front of your classmates.In summary, it's important to keep your NJHS essay concise and to make sure you use your topics and ideas to help others. If you know how to write a NJHS essay, you'll be well on your way to learning how to ace this important test. Good luck!

Leadership Essay Example | Topics and Well Written Essays - 250 words - 60

Leadership - Essay Example One of the leadership qualities he depicted was that he was a man of character. He was man of his words and was quite trustworthy (Zenger et al, 2009). He never indulged in making promises he could not keep and if used to make any promise he used to ensure that he fulfilled that promise. But being a man of character is not enough to become a leader. In order to become a leader it is very essential that the supervisor should have personal capabilities such as professional expertise, ability to innovate and indulge in self-development (Zenger et al, 2009). He lacked these capabilities and this was quite evident because he did not have the required KSAs to supervise the department in which he was working. He was a veteran military official and lacked skills and abilities to supervise a human resource department. Other than personal capabilities he did not even enjoyed taking responsibility of the outcome of the work that was performed by his followers and team members and always held his team members responsible for any issues that took place. Furthermore, belonging to the military background he even lacked interpersonal skills (Zenger et al, 2009). He used to be quite arrogant when treating his own subordinates and used to be quite aggressive while pointing out their mistakes and rarely was indulged in developing relationship with his team

The New Fuss About Essay Writing Informative Topics for 4th Graders

The New Fuss About Essay Writing Informative Topics for 4th Graders The Essay Writing Informative Topics for 4th Graders Game An outline is an essential step in essay writing. Writing an outline isn't obligatory. So without further ado, below are some effective writing tips to generate your common app essay stick out! If you still struggle to find something which you're able to write about, you always have the option to consider our professional speedy essay writing service. College application essay topics are a vital portion of an entertaining and compelling bit of writing. Choosing informative essay topics can stall your writing process for quite a while, as you just do not understand what things to write about. Type of Essay Writing Informative Topics for 4th Graders The next step is selecting a topic. Okay, now you have the fundamentals about how to select an informative essay topic, let's dig into some terrific ideas! The principal purpose of any informative essay is to offer information on a specific subject as straightforward as that. Write a description of everything that you see. The best method to present new and intriguing information is to select arguable, challenging topics which aren't too general. You will need to choose a topic that you can readily find details about. Therefore, it's advised to write about a few interesting, complex, and engaging themes. The topic also needs to be the one which provides the students sufficient to write on. Research-based topics require students to assemble information till they write. In spite of this, there are numerous informative speech topics for college students to pick from. Facts, Fiction and Essay Writing Informative Topics for 4th Graders In an academic setting, but the paper needs to be formatted and organized based on the corresponding standards without the usage of informal languages like slang or jargon. Since it's such a huge s ubject, you are going to want to narrow your paper down to a particular angle. Presenting The Research Paper Research papers should be presented well to make the best effects. The Lost Secret of Essay Writing Informative Topics for 4th Graders If you are searching for a 1 stop shop for internet essay examples, then you've come at the most suitable location. Naturally, it isn't the ideal idea to reiterate a thesis in a conclusion in the very same way as it's been written in the introduction. You should get what things to write about so you may understand how to channel your researching focus and also continue being relevant to the wants and expectations of your audience. You have to have noticed that each and every topic is significantly related to the some sort of mystery since if you won't create suspense and unveil the unknown then you won't have the ability to entice the reader's attention at any situation. Limit your topic so that you're able to write an in-depth essay and impress your intended readers. You're able to discover some inspiration about how to compose a wonderful essay hook here. The reader should be more informed about the topic topic at the close of the essay. A thesis has to be arguable like in an argumentative or persuasive essay to create the readers wish to debate. You ought not find it particularly hard to compose an informative essay. You've got to compose an informative essay. If you prefer to learn to compose an informative essay, it's important to go over the entire process step-by-step to allow it to be clear. An informative essay is a sort of essay that supplies you with data on the essay topic that you've chosen. Informative essay topics should also be chosen considering the total amount of information, data and statistics readily available, because you will require a terrific deal of this as a way to support your statements, showing that you're reporting the facts. Informative speech topics provide you with the possibility of sharing your knowledge on a particular issue with your listeners. When picking a specific topic, look closely at the access to literary sources and appropriate info to utilize in your writing. Whether you're a student in high school or college, there's a 100% chance you will have to compose some type of in formative essay during your educational decades. Otherwise, you risk forgetting about a few key points. When you decided on the subject, now is the time to sit down and spend a few hours or more based on the assignment's volume on the informative essay outline. If you want to enhance your grade and submit a really top-notch work, do not hesitate to get in touch with our expert writing team.

Rumored News on What Are Some Good Topics for a Research Paper Uncovered

Rumored News on What Are Some Good Topics for a Research Paper Uncovered It's too hard to select just one idea. There are several primary benefits of getting on your dog as you're out. You should have your reasons, and our primary concern is that you wind up getting an excellent grade. Provide steps you took to locate a remedy to the original issue. The Advantages of What Are Some Good Topics for a Research Paper Now you're aware that proposal essay must be done utilizing the prescribed form. A superb thesis statement expresses your take or opinion in addition to your conclusion about the subject. Before you commence writing a single word of your paper, you first will need to understand what your thesis will be. If a teacher doesn't assign a particular research paper topic, it usually means you can think of your own idea. Everybody knows that writing is hard. Only after you have an extremely first draft done you can be worried about proofreading and editing to eliminate any mistakes that may have slipped through your fingers. A weak statement will cause a weak paper so you wish to give it your very best. You can both utilize personal experience and cover new nuances for you, dependent on the research of different authors and drawing your own personal conclusions. Specifically, it is all about the rules of citation, for instance, an APA research paper format. If you believe that your thesis statement hasn't yet established all the points you wish to cover in the research, rephrase it. What follows is an extensive collection of the most fascinating research topics to have you started. Clearly, you won't have the ability to compose a research paper if sufficient information concerning the subject isn't offered. You may view files on biographies of distinct scientists or scholars to determine the material pertinent to the area of research. In the event the research is based on statistical data, then incorporate the quantities of the test benefits. Surprisingly, many students do not find out how to get the best sources. Citations and extracts from assorted sources have to be formatted properly. Research papers involve a great deal of research. They are trying, but they also have the ability to be very rewarding. They are offered in different format style. Essentially, a thesis paper enables a student to create his theories, suggestions and hypothesis for any particular question or problem. Without it, you can't get your PHD degree. It is crucial to justify the reason behind your study. Search for the primary factors thanks to which relative equality was achieved. Researching any issue about government or laws can get overwhelming because of the intricacy of the issues and even due to the wording of some laws. The chief causes of the stock exchange crash of 2008 and further world's fiscal crisis. To get started researching local problems, head straight to local newspapers and internet sources. When you would like to compose a style essay, it's essential to make certain that you're referring to the debut of the fashion industry together with its general development over the past few years. All you do as a designer needs to be intentional and the tools are only there to aid you locate the answers. Creating an outline of your primary thoughts and secondary points can help you keep coherent. Before final array of the research topic, there are many elements that needs to be considered. You'll quickly discover that a tiny discussion can go quite a ways. You have to anticipate the questions that you'll be asked and have your answers ready. It is an impossible task to compose an abstract research paper since this kind of article always touches on a particular topic and gives a true search for optimal methods of solving a specific matter. You always ought to select a topic which you're passionate about.

Alcohol and Advertising Essay Example for Free

Alcohol and Advertising Essay â€Å"Alcohol is not often thought of as a drug largely because its use is common for both religious and social purposes in most parts of the world. It is a drug, however, and compulsive drinking in excess has become one of modern society’s most serious problems† (ARF). This is so true because many people don’t consider alcohol a drug but the effects it has on you are so serious that it should be. â€Å"The effects of drinking do not depend on the type of alcoholic beverage but rather on the amount of alcohol consumed on a specific occasion† (ARF). To give you a background on alcohol, here is a quick refresher on how it works and the effects it has on your body. â€Å"Alcohol is rapidly absorbed into the bloodstream from the small intestine, and less rapidly from the stomach and colon. The drinker’s blood alcohol concentration depends on the amount consumed in a given time, the drinker’s size, sex, body build, and metabolism, and the type and amount of food in the stomach† (ARF). The effects of alcohol are very frightening to even consider. They depend on â€Å"the amount taken at one time, the user’s past drug experience, the manner in which the drug is taken and the circumstances under which the drug is taken† (ARF). At 50mg you experience mild intoxication which includes a â€Å"feeling of warmth, skin flushed; impaired judgment and decreased inhibitions† (ARF). From there you can go all the way down to 500mg which will more than likely cause death. It is an extremely scary thought to know that a substance that can cause death is freely advertised on television so that even our children can see it. In fact, they are the targets of some manufacturers marketing. In this paper we will show you both sides of whether alcohol companies should be allowed to advertise on television or not and then give you our conclusion. No Alcohol Advertising Should Not Be Allowed On Television Alcohol companies should not be allowed to advertise on television. In today’s society, more and more children are spending all of their free time in front of a television. They don’t go outside and play anymore, they just come home from school and flip on Jerry Springer or a soap opera. Adults need to take the responsibility to protect children from undue influences as much as they can. Banning alcohol advertisements would be a simple way to help this process. In a recent study done by the Center for Media Education (CME), they found that many alcohol companies actually target youth even though it is illegal for them to drink. Companies use such things as â€Å"cartoons, personalities, language, music, or branded merchandise popular in youth culture or which would be particularly attractive to college or high-school-aged students† (CME). This shows a blatant attempt on their part to recruit new consumers who are underage. There have been previous attempts to stop alcohol companies from targeting youth such as the Voluntary Alcohol Advertising Standards for Children Act, but that is just the thing, it is voluntary. This is a try at making themselves look responsible but they still really aren’t. This Act pressures broadcasters to simply not run alcohol advertisements. It shouldn’t be the responsibility of the broadcasters to filter what goes on the air. Alcohol companies should not waste their money making these ads to begin with. Instead, they need to target a more mature audience who have the right to consume their products. The beer and liquor companies claim they don’t target youth but how can that be when you see the â€Å"Budweiser frogs or the Coors’ â€Å"Tap the Rockies† campaigns or Seagram’s dogs and Hiram Walker’s Kahlua Mudslide† (Hacker). Many of these companies have, in the past, even advertised on the youth-oriented MTV. Anheuser-Busch just recently pulled their ads off MTV. â€Å"Why did it take 10 years since â€Å"age-21† became the law of the land for the world’s largest brewer to stop competing for attention on MTV with ads for pimple control products and sports equipment† (Hacker)? â€Å"Indeed the evidence is that even young children are aware of alcohol advertisements and tend to remember them. Manufacturers further reduce the chances of young people failing to get the message by sponsorship of sports teams and events and music concerts having particular appeal to the young† (IAS). â€Å"Today, kids are bombarded by more than $700 million in beer, wine, and liquor ads on radio and television. Those ads encourage them to drink, and they bolster unacceptable levels of alcohol consumption among young people and the problems that go with it† (Hacker). When considering the Budweiser frogs, â€Å"a recent study by the San Francisco-based Center on Alcohol Advertising tested commercial and character recall among 9-11 year olds. The results: the children demonstrated higher recall (73%) of the Budweiser frogs’ slogan than of the slogans associated with other television animal characters, including Tony the Tiger (57%), Smokey the Bear (43%), and the Mighty Morphin Power Rangers (39%). Only Bugs Bunny did slightly better, at 80% recall of â€Å"Eh, what’s up doc? † Overall, 81% of the children surveyed identified beer as the product promoted by the frogs† (Hacker). This is a scary revelation, that our children know more about beer ads than the cartoon characters who promote good products. There are too many people who are hurting themselves and others as a result of alcohol abuse. In the past, there have been studies done that find there is nothing wrong with alcohol companies advertising on TV, but a study done by the Marin Institute found differently. â€Å"’Until now, most of the studies done on the subject conclude that alcohol advertising doesn’t affect drinking behavior,’ says Henry Saffer, research associate at the National Bureau of Economic Research, ‘The alcohol industry uses these studies to bolster its argument that advertising only induces people to switch brands. These studies keep coming and find nothing because they set themselves up to find nothing’† (Abramson). â€Å"The NIAAA estimates that 14 million Americans meet the diagnostic criteria for alcohol abuse or dependence and about 100,000 Americans die each year from alcohol-related injuries, one-fourth of them on the highways† (Abramson). Granted that these are not just children but they had to start somewhere too and more than likely they began drinking at a young age. One way to help reduce these injuries and deaths is to create counter-ads. â€Å"Consumption decreases as the level of counter-advertising rises. Counter-advertising could be funded by taxing alcohol advertising† (Abramson). The study done by Saffer at the Marin Institute was a long one, it took three years to complete. â€Å"’Most researchers have little money and use inexpensive or free data on alcohol advertising expenditures that measure advertising at the national level with little annual change’, says Saffer. ‘I was able to obtain quarterly data that cost more than $25,000 from 75 cities, and that made all the difference’† (Abramson). With all of his resources he was able to come to some concrete results using a proven theory. â€Å"Saffer used a theory known as the advertising response function, which says that consumption rises as advertising increases, bus as advertising reaches the point of saturation, consumption tapers off. To measure consumption, he used highway fatalities, more than 40 percent of which involve alcohol consumption† (Abramson). â€Å"Saffer’s statistical analyses of advertising expenditures showed that decreasing alcohol advertising reduces highway fatalities† (Abramson). Another survey done by the Robert Wood Johnson Foundation gave remarkable results. â€Å"An overwhelming majority of Americans say they are worried about teen drinking and would support tough measures to help curb the problem† (New and Views). One particular finding was very interesting in that it said sixty-seven percent of Americans would support a ban on television advertising on liquor. If so many people want it, why isn’t on its way to becoming a law? â€Å"There are about 9 million drinkers under age 21 in the United States and half of them are binge drinkers. When they drink, teens increase their risk of violence, date rape, sexually transmitted diseases and injury or death in traffic accidents† (Health You). These kids had to learn it somewhere. Television is becoming a way of life for many teenagers and they take what is on it as the truth. For many of them, discerning between what is the truth and what is just great advertising becomes near impossible. They need help and it is our responsibility as adults to help them. There is legislation now from Representative Kennedy called the â€Å"Children’s Protection from Alcohol Advertising Act†. This â€Å"would eliminate advertising and marketing practices that have the most impact on young people. Remaining ads would, for the first time, honestly reflect that alcohol is the number-three killer in America today, taking a toll of 100,000 lives yearly. Those ads would bear a rotating series of health and safety messages, reminding all viewers and listeners of some of the major risks related to drinking. In addition, alcoholic-beverage product labels, for the first time, would be required to reveal comprehensive, useful consumer information, such as ingredients, calories, and alcohol content, expressed in unit serving terms† (Hacker). The bill would answer the concerns of many parents and adults who feel the alcohol companies go too far in targeting youths. Alcohol companies need to be more responsible for who they target and they should also be prepared to handle the consequences of their actions as more and more people die as a result of their products. They are the ones that should be held accountable for the deaths of so many innocent people. They also should include in their advertisements the real facts. Doing this may deter people from becoming alcohol abusers. The companies do not do this though, â€Å"By definition, alcohol advertising is one-sided, avoiding any reference to the negative aspects of alcohol consumption† (IAS). They need to tell the truth and the truth is that alcohol does no good for anyone, it only hurts and destroys people and the people around them. Yes Alcohol Advertising Should Be Allowed On Television â€Å"Advertising increases alcohol consumption, which increases alcohol abuse†¦right? WRONG. There is no solid evidence from either scientific research or practical experience that this theory of advertising is correct† (Advertising Impact). Alcohol is a legal substance so why wouldn’t it be allowed to be advertised on television? The First Amendment to the Constitution gives us the right to free speech. The American Advertising Federation opposes any effort to restrict truthful advertising about any product or service. â€Å"The U. S. Supreme Court has affirmed that truthful commercial speech enjoys the free speech protections of the First Amendment – including speech about so-called sin products. The government’s right to ban a product does not give it the right to ban speech about the product† (AAF). The AAF does not want restrictions to even begin, â€Å"bans on advertising for one product or service inevitably will lead to bans on advertising for others. Censorship is contagious† (AAF). There are some that believe that the advertising would be okay if they would agree to put warnings on the advertisements. â€Å"The alcohol industry believes that the proposed requirement of warnings in alcohol advertisements is an infringement of their First Amendment rights† (Kelly). The advertising the alcohol industry does do is simply to keep the customers they already have. â€Å"The focus of alcohol advertising is to encourage existing drinkers to maintain their brand preference, or to switch brands, and that it is not intended to attract new customers† (Kelly). â€Å"Much of the debate concerns the possible effects on children and young people. The Advertising Codes prohibit the specific targeting of minors† (IAS). Most children who watch television may like the cartoon characters but that isn’t going to make them go out and demand alcohol. They shouldn’t be allowed or able to obtain it so it shouldn’t really even matter if they see the advertisements for it. â€Å"The evidence also suggests that advertising is of less importance than other influences such as parental attitudes and example and peer group pressure† (IAS). Final Conclusions As you can see from our research, there is solid evidence that advertising alcohol on television needs to stop the way it is being done right now. There are entirely too many targets put onto young viewers. The industry may claim that it is not targeting them but there is really no explanation otherwise. Mother’s Against Drunk Driving (MADD) has come up with an exceptional set of rules for advertising alcohol on television. 1. Beverage alcohol advertising should not: a. portray or encourage drinking by individuals under the age of 21; b. use celebrities, music stars, athletes, animals, cartoon characters or other language or images that have special appeal to youth; c. depict sports, rock concerts, or other events with strong appeal to youth; or d. target spring break activities or cultural, sporting, or marketing events where it can be anticipated that a majority of the audience will be made up of people under age 21. 2. Beverage alcohol advertising should not include the licensing of youth-oriented clothing or toys that feature alcohol brand names, logos, or trade characters. 2. Beverage alcohol advertising should not portray or encourage drinking by pregnant women or women who are seeking to become pregnant. 3. Beverage alcohol advertising should not model, suggest, or otherwise encourage heavy consumption. 4. Beverage alcohol advertising should not portray or encourage drinking by alcoholics or other groups particularly vulnerable to alcohol abuse. 5. Beverage alcohol advertising should not state or imply that any level of alcohol consumption is risk-free or safe. 6. Beverage alcohol advertising should not associate alcohol consumption with high-risk activities or with situations that require alertness. 7. Beverage alcohol advertising should not depict revelry or hint at the possibility of inebriation. 8. Beverage alcohol advertising should not portray drinking as a means to achieve popularity or social acceptance, sexual appeal, or social or financial status. 9. Beverage alcohol advertising should not portray drinking in association with sexual passion, promiscuity, or any other amorous activity as a consequence of or in association with alcohol consumption. These rules would be wonderful if the alcohol companies would follow them. But, with the First Amendment backing them up, they are not going to change the way they market without a fight. The cartoons are working for them, so why should they change? There is a growing problem in this country with underage and binge drinking and these advertisements are only adding to the problem. We need to stop the problem at its root, which would mean taking the Budweiser frogs off the air. This is a great step toward reducing alcohol related deaths and injuries and it isn’t like the industry would be losing any money. They may even retain more profit because their advertising expense would be dramatically cut. We need to regulate these advertisements now! Bibliography American Advertising Federation (AAF). â€Å"AAF Position Statement: Alcohol Advertising Bans†. Available: http://www. aaf. org/bans. html Abramson, Hillary. The Marin Institute. â€Å"Alcohol Ads Increase Drinking†. Available: http://www. marininstitute. org/saffer. html Addiction Research Foundation (ARF). â€Å"Facts about Alcohol†. Available: http://www. arf. org/isd/pim/alcohol. html â€Å"Advertising Impact on Alcohol Abuse†. Available: wysiwig://9/http://www2. potsdam. ed†¦-info/Advertising/Advertising. html Center for Media Education (CME). â€Å"Alcohol Advertising Targeted at Youth on the Internet: An Update†. Available: http://tap. epn. org/cme/981218/alcrep. html Hacker, George. Center for Science in the Public Interest. Available: http://www. cspinet. org/booze/hacker. html Hacker, George. Press Conference on Alcohol Advertising Reforms. May 16, 1997. Available: http://www. cspinet. org/booze/516state. html Health You. May/June 1998. â€Å"Proms, Parents and Alcohol†. Available: http://www. lvhhn. org/healthy_you/magazine/proms_alcohol/ IAS. Available: http://www. ias. org. uk/factsheets/advertising. htm Kelly, Kathleen and Ruth Edwards. â€Å"Image Advertisements for Alcohol Products: Is There Appeal Associated with Adolescents’ Intention to Consume Alcohol? † Adolescence. Spring 1998. V33 n129 p47(13).