Food Desert †Analysis Essay

The implementation of this strategy,specifically bypioneering small formats in the nutrition desert neighborhoods of Chicago, shows the increase sales opportunities for this market. Walmarts market partition studies postulate shown the authorization strength of this type of strategy. The announcement of these stores, and a similar juvenile announcement in Dallas, demonstrate the importance of these markets in Walmarts plans to clear up increased market shell out of the grocery business.Intelligent market segmentation studies by Walmart have proven the opportunities in these types of urban markets in the US as well as the potential in the Hispanic market, peculiarly in California, Texas and Florida. While traditional grocers struggle to gain market share by minor improvements in their existing formats and offerings, Walmart has identified significant untried opportunities with these studies. Implementation of the Walmart strategy may well bring it an increased dominance in t he grocery markets across the US.Smaller, regional chains would do well to define more specific market segments to serve in order to hold their own in their markets. While Walmart cannot take e rattlingplace every special format or segment, they will be very tough competition in the markets where they implement the current strategies. Negotiations for Walmart to gain sites in Brooklyn and other boroughs of Manhattan represent another beach head for this strategy. While the justification by labor unions and community activists in NewYork will catch this a tough strategy to implement, Walmart has the staying power to outlast some of the opposition.In addition, their ability to publicize the positive impact on the community through increased employment and merchandise offerings may further erode controvert public impression. They have also embraced a number of environmental sustainability initiatives which tycoon buy favorable press in areas like New York. The potentialfor increme ntal sales increases is dramatic here. This is an initiative to watch, and one which may be a game changer for groceryretail in the US.