Unilever Business Project

Unilever is a company that operates only over the world. They give a musical mode a wide range of products, concerning tout ensemble crystallizes of food, detergents and and so forth For a astronomic company like Unilever to be successful, they collapse to implement a plastered strategy and to have vision and mission. For this assignment we argon foc apply on the UK market. The brand we chose is describeing card Dor. To start with the overall vision of Unilever. They are looking at underdeveloped bran- youthful-made ways of doing business for the future, to development the benefits for the company, as sur flavor as to reduce their environmental impact on the nature by Unilevers activities.Their mission, is to lead their business more than than sustainable. For standard, Unilevers excogitation has over fifty targets to achieve. Most of them are foc engaged on admirering community to improve their well-being and health, reduce the pollution of their products and root word the rural raw materials sustainably. Sustainability and fair flock are Unilevers main goals, which are influencing the whole corporation. Regarding the changing weather conditions and scarcity of usable agricultural yield. Unilever introduced a Sustainable Living Plan, that testament modify them to source lonesome(prenominal) sustainable materials.According to Unilever, it is also of zippy importance to have the suitable batch with the right talent, skills, creativity and education to support the growth of the enterprise. As social occasion of the Sustainable Living Plan, the company is looking at water-loving and motivated rowforces, which would provide them with the right employees. In order to make this throw become reality, they are arranging better work places, which means cut down work injuries, industrial accidents and provide multifariousness of stimuluss. Nowadays, Unilever is struggling to create divided up values with its customers to provide st ability and growth.Companies apprize meet social necessitate while at the same era serving existing markets, accessing vernal markets and lowering be through innovation. Unilever has chosen the path of innovations, as well as improving quality, quantity, cost, and reliability of inputs and distribution. While at the same age the company is acting as a steward for essential essential resources and drive economic and social development. As stated above, their mission is We work to create a better future e genuinely day. We help hoi polloi feel good, look good and get more out of biography with brands and serv frappes that are good for them and good for others.We get out inspire people to hire small, everyday actions that multifariousnessle add up to a tumid difference for the world. We bequeath develop unseasonedfound ways of doing business with the signal of doubling the size of our company while reducing our environmental impact. (source http//www. sustainable-liv ing. unilever. com/ word of honor-resources/news/inspiring-sustainable-living/) The above comes back again in Unilevers report. For instance, their ambition is to two-fold the size of the company while reducing the environmental footprint.Furthermore, they have a sustainable living plan Unilever wants to grow without damaging the environment and amplification the social benefits arising from Unilevers activities. This plan has been set in 2010 and has 3 major outcomes, as sight be read on page 20 of Unilevers annual report of 2010 * Helping more than a jillion people improve their health * Halve the environmental impact of the production and use of Unilevers products * Enhance the livelihood of people in their supply twine. A good example is COMFORT one and only(a) Rinse fabric conditioner. Many customers in developing countries do their laundry by hand.COMFORT ONE needs only one bucket of water for rinsing alternatively of three. In this way, consumers save time and money. The reason why Unilever is performing this plan, advise be summed up in a few points * More and more consumers want products that are sustainably sourced * Retailers have their own goals for sustainability and Unilever tummy work with them * untried products and publicity laughingstock be developed as part of the sustainability plan * Half of Unilevers sales take place in developing countries, so these countries represent a huge future market for the company.These countries face the greatest sustainability challenges * Managing sustainability saves money for Unilever and the consumer. Below we will show Unilevers mental synthesis on both Multinational and Business level. Multinational Level seminal fluid (http//www. theofficialboard. com/org-chart/unilever-1) Business Level Source http//www. theofficialboard. com/org-chart/unilever-ventures) In order to explain the procedure of creating values when making ice- bat, we are going to use Porters value adding chain to support th e explanation. PRIMARY PROCESSESSUPPORTING PROCESSES - Primary bear ones inbound logistics card DOr buy ingredients for the ice-cream production from a variety of suppliers. In order to improve its faculty the exclusive brand can start performing business procurement. In this way carte Dor can use purchasing function to reduce its costs and improve their long-term strategic planning techniques to deal with the outgoing costs. victimisation strategic purchasing would enable them to negotiate for the supply of milk, sugar, cream and ect.In this way the procurement approach would increase the CM (contribution margin). Processing The growthing map would start with the fulfilment of the ordered ingredients in the procurement department. Later on all the ingredients are get together into the assembly process. The batting order DOrs recipe is prepared and the ice-cream is prepared. In this press, Carte DOr can take an advantage by integrating the JIT method. This would help them a lways have fresh ingredients and not going to keep to a fault ingredients inventory.This can be implemented by ordering smaller quantities of ingredients and change magnitude the supply frequency. Outbound logistics In this process of Carte DOr brand is concerned with the storage of the made ice-cream. The ice-cream software package is quite all all-important(a)(p) for keeping the product fresh, nurse it during storing, warehousing, transporting as well as to protect the environment form the ice-cream package from the ice-cream package that would be employ. So, sustainable case would be a major cypher in the outward-bound logistics of the Carte DOr brand.Packages, which are more eco-friendly and recyclable can take place as well as packs with improved persuasiveness. The durability factor can reduce waste, of cracked or broken packs. Marketing gross sales Creating a good image for the product might be of vital importance for brand. As, Carte DOr are producing luxurious ic e-cream with a premium quality they need to bind their brand and customers. Carte DOr would add value to their products by detailed research and development, using Customer Relationship Management.Collaborating closely with the CRM department would give the information well-nigh customers needs, wishes, expectations and even tendencies. Due to the usage of this technique the Carte DOr brand set their customers as a starting point for all their products development and concepts. Services - The Carte DOr brand provides their customers with a range of services, as customer care, direct ordering of bigger quantities, B2B and B2C SCM. In addition to that the brand adds value, by applying the differentiation approach.They provide to their customers special cull out website, with the full range of products and a TV show with one of the pinch chiefs in the world. What is more there is a special line for difficulty solving callings to Carte DOr cusromer service. - Supporting processes Inf rastructure Carte DOr brand adds value with an efficient assembly line, which gives a high production level during the whole manufacturing process. Production safety and durability is another aspect that may put strain on preventing waste.HRM Carte DOr brand is quite focused at the sort of working force they use, because they are promoting exclusive ice-cream with top quality. They put emphasis on employees suitable skills, efficiency and job enrichment, in order to shake off the working force. Technological development An approach thag Carte DOr adds value in this arena of value chain would be leverage, as maximizing production and force without any investments increase. Their top goals are effectiveness and efficiency due to decreasing the expenditures and increase profit.Procurement Procurement in is very important for Carte DOr brand because this Is a sector where huge expenditures can be significantly reduced. Negotiating for raw materials, auxiliary materials and etc. Car te DOr has a special customer call centre for questions regarding procurement. Relevant systems that facilitate the primary coil processes in the value chain ERP(Enterprise Resource Planning) is a pertinent system in the primary processes in the value chain, because ERP is developed to facilitate the flow of information mingled with all business functions.It will optimise the communication and information flow between inbound logistics, operations, outbound logistics, marketing sales and service CRM is also relevant because it is designed for managing customer service, marketing and operations. MIS stands for Management Information Systems. This system provides the circumspection with the right information to manage an organization effectively efficiently. The system analyzes the primary processes with the goal to optimize them. Why would a company adapt their packaging of ice cream? For a company like Uniliver that wants to be more sustainable, a reason can e to produce a env ironmental friendly packages. To comply with that, the packages have to be adopted according to the new standards reduced waste, being recyclable and re-usable. Other reasons can be to optimize the space available, lower costs or get the attention of customers with new and improved packaging. There are multiple departments involved when changing a packaging like the interrogation organic evolution department to design this new packaging. But also the marketing department is involved to do the promotional material and management finally makes the decisions.Changes in packaging automatically lead to changes in the value chain. Because machines have to be re-programmed, marketing sales have to use a different promotion strategies (introduction of the product). But also inbound and outbound logistics will change. New materials will be imported so new routes have to be created. Also the company will have to hear which type of transportation is the most efficient in the new situatio n. It will make a huge difference if a package is rung or square if you consider transport and storing.Also customer behaviour will change, if a customer recognize a problem he or she will go to different phases before actually purchasing a product. freshman they search for information a new package can have an influence on commercial sources. Also the selective wisdom process will be influenced because the perception on the promotion cognitive content will change and this can lead to a different interpretation. maybe the evaluation will also change because consumers feel that the products offers more benefits. If the new package requires new materials the suppliers will be examined if they are capable to waive these new materials.If not they need to look for other suppliers. The stakeholders and NGOs can be a threat to the company for example the new package is less(prenominal) environmental friendly than it might happen that they do not extended want to invest in de company. Unilever should pursue a Research Development policy that focuses on sustainability. They can do this by using recycled waxy for the packages and recycled paper within their offices. Use biological milk and fair trade ingredients such as chocolate. They can also make use of ballpark energy and transport as environmental friendly as possible.The Research Development department has the most influence on the structure. As we have seen the entire value chain will be affected with a change in for example the packaging. The method that we used to come to a package innovation was idea capture internally because of the limited time and resources. But there are other methods appropriate for Unilever like customer focus groups for problem detection while pre-testing to prevent future failure, immaterial idea contest to get to know the customers wants and needs. Last consult partners and vendors to make sure that everyone is reading from the same page.Process descriptions As shown below, there are a number of steps taken in the process of creating ice cream. (source http//www. foodsci. uoguelph. ca/dairyedu/icmanu. html) When theres a new product packaging, there will be a small change in the primary process. First of all, when ice cream is stored it is make so in temperatures below -18 Celsius so the packaging has to be able to withstand such a temperature. This is important for two reasons * The prevention of growth of micro-organisms * Maintaining the texture of the product. When using new kind of packaging, the process can be changed.For instance, if the new kind of packaging can withstand a temperature of below -18 Celcius, packaging can be done before storing the ice cream in the freezer and thus parsimoniousness plastics, waxed paper or cardboard containers since these are used as temporary packaging. There are many activities involved when producing ice cream. commix, aging, pasteurization etc. Below we will present which activities are involved when pr oducing ice cream. To do so, we used a RASCI-Matrix, a process chart for sustainable activities (the green one) and finally a department-transcending table. RASCI-MatrixColumn1 Column2 Column3 Column4 Column5 Column6 Task /Role CEO monetary Director Logistics tutor Marketing Sales manager Process Manager Support employees Strategic Planning Accountable certain sure certain sensible Informed Financial Planning answerable Accountable Informed Buying ingredients answerable Consulted Accountable answerable Marketing Sales Responsible Consulted Informed Accountable Warehousing Responsible Accountable Responsible communicate Responsible Accountable Responsible store Responsible Accountable Responsible Services Responsible Consulted Responsible Responsible Supporting services Responsible Consulted Responsible Responsible Analyzing results Responsible Accountable Informed Informed Informed Maintenance Responsible Responsible R D Responsible Informed Co nsulted Consulted The above RASCI-Matrix show the different roles and tasks. The purpose of this matrix is to show the kindred between the actors and their responsibilities. The abbreviation RASCI stands for R=responsible, A=accountable=support, C=consulted, and I=informed. Flow-Chart Transcending-department table Above we have shown the whole production process of Carte Dor ice cream. Starting with blending of the ingredients and ending with the packaging. During this process value is constantly added. Package after the freezing procedure the ice-cream is rigid into its package. This is the step where a company would be able to take a competitive advantage over its rivals.It can be done in a variety of different ways In particularly for Catre DOr there might be Package size offer into a production a variety of smaller packages, which are comparatively more suitable for daily usage The shape of the package may play a major role for example the company can safe cost if they use square or rectangular form of the package. In this way they may improve efficiency of logistics as more packs would be able to place into a box. In this way efficiency and sustainability would be improved as more packs of ice cream can be transported within the same use of space Sustainable materials materials used for producing the packaging also might be an important factor. In fresh years the interest in products which are environmentally friendly has risen.An example of would be a package that is going to be recyclable or bio-degradable as the harm at the environment would be significantly reduced. bent The packaged ice-cream is placed into a blast freezer at -30 to -40 C where most of the remainder of the water is frozen. Below about -25 C, ice cream is stable for indefinite periods without danger of ice crystal growth Storage storage of the produced ice-cream can be sustainably improved, due to a new package shape. With a new package shape, Carte DOr would be able to reduce its storage costs and to improve logistics efficiency. This approach would enable to leverage the logistics process. There would be the same storage expenses, although the packs of ice-cream would me increased.Steps in the process Activity Transport Check Wait Inventory time (hours) Blending of the ingredients X X 30mins Pasteurization X X 30mins Homogenization X X 1h Aging X X 12h Freezing X X 15mins Hardening X X 15mins Storage in the freezer X X 60mins Packaging X X 20mins This table shows the average throughput times of each activity. 1 . Our mission. (nd). Retrieved 02 16, 2012, from https//www. unilever. com/aboutus/ourmission/ Paper&Board Unilever Sustainability. (sd). Opgeroepen op 02 13, 2012, from http//www. sustainable-living. unilever. com/the-plan/sustainable-sourcing/pape